Vice President, Brand

Reposted 2 Days Ago
Hiring Remotely in USA
Remote
Expert/Leader
Cloud • Social Impact • Software
Blackbaud is the leading provider of software for powering social impact.
The Role
Leads Blackbaud’s global AI-first brand and corporate communications strategy, including positioning, reputation, executive and employee communications, media relations, thought leadership, crisis readiness, measurement, and brand experience. Advises senior executives, partners cross-functionally, manages agencies and budget, and builds a high-performing global team. The role focuses on strengthening awareness, trust, preference, category leadership, and the business impact of brand investments through responsible AI adoption.
Summary Generated by Built In

Vice President, Brand


Blackbaud (NASDAQ: BLKB) is the world’s leading provider of AI-powered solutions for social impact. For decades, we’ve powered the nonprofits, foundations, companies, schools, hospitals, and other organizations changing the world. Today, millions of people across more than 100 countries use Blackbaud, and our customers raise, grant, and invest more than $100 billion every year through our solutions.


And we’re just getting started.


AI is reshaping what technology can do for social impact, and Blackbaud intends to lead that shift. We’re building the AI engine for social impact, bringing our technology, data, and decades of expertise together to help our customers raise more, reach more people, work smarter, and increase their impact. The opportunity now is to take a brand already trusted by the sector and make Blackbaud known as one of the technology companies defining what AI can make possible for the world.


As Vice President of Brand, reporting to Blackbaud’s Chief Commercial Officer, you’ll shape how Blackbaud shows up in the world, from the brand we build to the stories we tell and the experiences we create. Your remit spans brand strategy, creative, design, content, communications, PR, analyst relations, and events. You’ll have the mandate to push us, raise the bar, and build a brand that reflects Blackbaud's scale and ambition.


This isn’t a role for someone who wants to maintain a brand. It’s for someone who wants to build what comes next.


What you'll do
  • Take Blackbaud from a leader in social impact to an iconic technology brand.
  • Create experiences people can feel, turning our biggest moments into experiences that bring people together and stay with them long after they leave.
  • Build a thought leadership platform that makes Blackbaud a leading voice on the ideas shaping AI, technology, and social impact.
  • Raise the creative bar across everything we do and build a body of work that is unmistakably Blackbaud.
  • Build and lead an exceptional brand organization, attracting and developing great people and creating an environment where they can do the best work of their careers.

What you'll bring
  • 15+ years in brand, creative, or marketing, including leadership at the VP level.
  • A track record of building or transforming global brands at scale. B2B technology and public company experience preferred.
  • Exceptional taste and a high creative bar.
  • A talent for making complex ideas simple, human, and compelling.
  • Experience building and leading high-performing teams.
  • Strong business acumen and the ability to connect brand investments to measurable business outcomes.
  • Fluency with AI and a point of view on how it is changing brand and creative.

Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube ​


Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.


Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Skills Required

  • 12+ years of progressive leadership in brand, corporate communications, public relations, or integrated marketing communications
  • Significant experience leading at the Vice President or equivalent level
  • B2B SaaS, enterprise software, or complex technology experience
  • Public company experience
  • Experience building and evolving a global brand, corporate narrative, and reputation strategy at scale
  • Expertise in corporate, executive, employee, media, thought leadership, and crisis communications
  • Executive presence and experience advising senior leaders and representing a company to external stakeholders
  • Exceptional writing, storytelling, and message-development skills
  • Experience using AI-enabled tools and workflows in communications and brand operations
  • Commitment to responsible AI use, editorial integrity, and brand trust
  • Experience leading transformation, modern operating models, and high-performing global teams
  • Business acumen, financial stewardship, measurement discipline, and ability to connect investment to business outcomes
  • Collaborative leadership and cross-functional alignment experience
  • Experience leading crisis preparedness, response, and recovery

Blackbaud Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blackbaud and has not been reviewed or approved by Blackbaud.

  • Leave & Time Off Breadth — Paid time off, paid holidays, and “wellbeing days” are emphasized, and feedback suggests PTO is a consistent strength. Remote/hybrid flexibility further supports time-away needs.
  • Wellbeing & Lifestyle Benefits — Wellbeing programs, health coaching, and flexibility (including remote/hybrid schedules) are highlighted as part of a holistic support approach. Tuition reimbursement, wellness recognition, and home-office support add everyday value.
  • Inclusive Benefits Coverage — Benefits extend to mental health support, fertility options, and travel support for abortion care, with parental leave also included. These offerings signal attention to diverse needs across life stages.

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The Company
HQ: Charleston, SC
3,400 Employees

What We Do

Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, Blackbaud expands what is possible across the nonprofit and education sectors, at companies committed to social responsibility, and for individual change makers. Built specifically for fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management, Blackbaud’s essential software accelerates impact through unmatched expertise and powerful data intelligence. Millions of people across more than 100 countries connect, give, learn, and engage through Blackbaud platforms.

Why Work With Us

We’re here to fuel impact that creates a better, more connected world. When nonprofits, social impact teams, schools and individual change-makers have powerful and effective foundational infrastructure, they transform our communities and our world.

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