Vice President, AMERs Field Marketing

Who are we?

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

We’re looking for a dynamic and hands-on marketing leader. You’ll be a storyteller and strategic connector, translating business goals into language that energises sales teams and drives customer engagement.

This role is deeply embedded in the field—partnering with sales, meeting customers, and championing your team. You’ll bring structured reporting in sales language, lead ABM programmes, execute events, and drive field marketing with creativity and resourcefulness.

You’ll have proven experience across AMERs (US, Canada, LATAM), with a strong track record of building and transforming programmes, and the ability to collaborate closely with the Partner Marketing team to maximise impact through joint initiatives.

Responsibilities

Strategic Leadership​

• Develop and execute a comprehensive field marketing strategy for the Americas aligned with corporate objectives and regional sales targets.​

• Lead, mentor, and grow a team of regional field marketers, fostering a culture of collaboration, accountability, and innovation.​

• Manage the regional marketing budget with a focus on ROI and operational efficiency.​

• Represent the Americas in global marketing forums, providing insights on market trends and customer needs.​

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Demand Generation & Pipeline Acceleration​

• Oversee integrated marketing campaigns across digital, events, ABM, and partner channels tailored to the Americas market.​

• Collaborate with sales to identify target accounts and develop programs that drive pipeline and revenue.​

• Optimize lead management processes to ensure high conversion rates and strong sales alignment.​

• Map the customer journey in the Americas and identify key touchpoints to engage and convert prospects.

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Market Intelligence & Localization​

• Analyze regional market trends, customer insights, and competitive dynamics to inform strategy.​

• Champion localized messaging and content that resonates with diverse audiences across the region.​

• Provide feedback to corporate, digital, and product marketing teams to enhance relevance and impact.​

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Cross-Functional Collaboration​

• Build strong partnerships with Americas sales leadership and cross-functional marketing teams.​

• Integrate partner marketing programs to expand reach and drive incremental revenue.​

• Communicate marketing plans, performance, and insights to stakeholders across the organization.​

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Operational Excellence​

• Enhance systems, workflows, and tools to improve marketing efficiency and scalability.​

• Leverage marketing automation, CRM, and analytics platforms to drive performance and insights.​

• Ensure all marketing activities adhere to brand standards and compliance requirements.​

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Impact Scope​

• Supports Americas revenue of $3.9B, contributing to the company’s global revenue of $8.8B.​

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Key Collaborators​

• Cross Marketing function leaders, Regional President, SVP, AMER Sales, Global Technical Sales, and Country MDs and Country Leadership team. ​

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. ​

• 15+ years of progressive experience in B2B technology marketing, with a significant focus on AMER Field Marketing.    ​

• Proven track record of working with Sales executives to meet or exceed annual growth ​

• Strong understanding of B2B sales cycles and the role of marketing in driving pipeline and revenue. ​

• Exceptional communication, presentation, and interpersonal skills, with the ability to effectively interact with senior executives, sales teams, and customers. ​

• Experience of leveraging modern B2B marketing tools such as ABM and Agile GTM to drive outcomes. ​

• Familiarity with marketing automation platforms (e.g., Marketo, Eloqua, HubSpot) and CRM systems (e.g., Salesforce). ​

• Experience of marketing to a breath of customer segments (both new and existing) across enterprise and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companies. ​

• Ability to travel, 25%+ of time, in the region including Canada and LATAM countries as needed.​​

Skills and Attributes​

•  Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights. ​

• Exceptional ability to influence and cultivate deep relationships with a range of internal stakeholders(primary Sales) in order to drive customer value​

• Adept at inspiring behaviour change through motivating teams, planning initiatives, designing priorities, and being decisive when faced with ambiguity​

• Understanding of digital tactics and how to strategically employ them in an overall demand generation approach​

The targeted pay range for this position in the following location is / locations are:

United States - Redwood City Office GHQ : 298,000 - 446,000 USD / Annual

United States - New York Office NYO : 273,000 - 409,000 USD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.