The Role
Lead and coach the dealership sales team to deliver transparent, customer-first experiences; achieve sales, profit, and retention goals; enforce CRM and compliance; manage inventory presentation and collaboration with F&I, service, and marketing; handle escalated customer issues and improve CSI and retention metrics.
Summary Generated by Built In
Our mission is simple: to create an uncommonly exceptional experience for guests’ automotive needs. Woody Anderson Ford was founded in 1961 on the principles of integrity, accountability, and teamwork. We are a locally owned dealership with a family friendly culture.
What We Offer
- Health Insurance with Optional Vision and Dental Insurance
- Employer Provided Life Insurance
- 401(k) Savings Plan with Employer Match
- Closed on Sundays
- Paid Vacation
- Paid Company Holidays
- Paid Training
- Work-Life Balance
- Ongoing Professional Development
- Employee Discounts
- Family-Friendly and Inclusive Team Culture
- Career Growth and Internal Promotions
Key Responsibilities
Customer Experience & Satisfaction
- Champion a customer-first sales culture focused on transparency, respect, and value
- Ensure a consistent, professional, and pressure-free buying experience from first contact through vehicle delivery
- Monitor and improve CSI, online reviews, and customer retention metrics
- Handle escalated customer concerns promptly and fairly to protect customer trust and dealership reputation
- Ensure sales processes clearly explain pricing, vehicle features, warranties, and next steps
Sales Leadership & Team Development
- Lead, coach, and mentor sales consultants to deliver high-quality customer interactions
- Train the team in effective communication, needs-based selling, and ethical sales practices
- Set clear expectations for customer engagement, follow-up, and professionalism
- Conduct regular performance reviews with a strong focus on customer experience behaviors
Sales Performance & Accountability
- Achieve dealership sales volume, gross profit, and market share goals without compromising customer trust
- Structure deals that are fair, compliant, and aligned with dealership and OEM standards
- Balance profitability with long-term customer loyalty and repeat business
- Use performance data and customer feedback to improve sales processes
Process, Transparency & Compliance
- Enforce consistent use of CRM and dealership sales processes to ensure timely customer follow-up
- Ensure compliance with all legal, OEM, and dealership policies
- Promote transparency in pricing, documentation, and product presentation
- Collaborate closely with F&I to ensure a smooth, customer-friendly transition and delivery experience
Inventory Presentation & Collaboration
- Ensure vehicles are clean, accurately priced, and professionally merchandised for customers
- Work with marketing to ensure online listings accurately reflect vehicle condition and features
- Coordinate with service and reconditioning teams to ensure inventory is customer-ready
Qualifications
Required
- Minimum of 3 years of proven experience as an automotive sales manager or senior dealership sales leader
- Strong understanding of business management principles, including budgeting, forecasting, and KPI analysis
- Ability to interpret financial statements, gross profit reports, and performance dashboards
- Demonstrated success managing teams, processes, and customer experience metrics
- Excellent leadership, communication, and conflict-resolution and problem-solving skills
Preferred
- Experience in a high-volume or multi-rooftop dealership
- OEM training or certifications
- Demonstrated success improving customer satisfaction and retention
- Track record of improving CSI, retention, and profitability simultaneously
Skills & Competencies
- Customer-centric and data-driven leadership style
- Strong interpersonal and communication skills
- Ability to balance sales performance with long-term customer loyalty
- High level of integrity, professionalism, and emotional intelligence
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- Minimum of 3 years of proven experience as an automotive sales manager or senior dealership sales leader
- Strong understanding of business management principles including budgeting, forecasting, and KPI analysis
- Ability to interpret financial statements, gross profit reports, and performance dashboards
- Demonstrated success managing teams, processes, and customer experience metrics
- Excellent leadership, communication, conflict-resolution, and problem-solving skills
- Experience in a high-volume or multi-rooftop dealership
- OEM training or certifications
- Demonstrated success improving customer satisfaction and retention
- Track record of improving CSI, retention, and profitability simultaneously
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The Company
What We Do
Woody Anderson Ford is Alabama's largest Ford dealership, serving the North Alabama community since 1961. With locations in Huntsville and Madison, the company specializes in the retail and commercial sale of new and used Ford vehicles, along with automotive parts. They provide comprehensive automotive services, including professional maintenance, a collision center, and rental vehicle options, delivering high-quality automotive solutions to a diverse customer base.
