VAS Product Senior Manager

Posted Yesterday
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Dhaka, BGD
In-Office
Senior level
Digital Media • Information Technology • Mobile • On-Demand
The Role
Leads the identification, development, launch, and optimization of value-added and digital telecom services. Responsibilities include product strategy, business cases, vendor and technical coordination, regulatory and legal compliance, campaign execution, subscriber and performance reporting, customer and market analysis, KPI monitoring, and portfolio growth. The role oversees VAS and SDP operations while ensuring project delivery, profitability, and adherence to company and regulatory standards.
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Job Description 

 

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

  • Identify new VAS and digital services (DS) revenue opportunities and support the development of product strategies, business plans, and annual roadmaps.

  • Lead end-to-end development and launch of new VAS and digital services, coordinating product development, vendor due diligence, technical integration, UAT, and go-to-market execution.

  • Develop business cases and feasibility assessments for new services, including revenue potential, commercial viability, and business impact.

  • Coordinate with internal stakeholders, external vendors, and content providers to execute campaigns, partnerships, and occasion-based promotional initiatives.

  • Manage regulatory approvals, legal documentation, and contractual requirements in coordination with Regulatory Affairs, Legal, and other relevant teams.

  • Develop and maintain subscriber databases, generate portfolio and campaign-wise reports, and ensure accurate and timely submission of performance data.

  • Analyze service performance, customer segments, usage patterns, and campaign effectiveness to identify growth opportunities and provide actionable insights to management.

  • Monitor post-launch KPIs, including subscribers, usage, and revenue across customer segments, and recommend corrective actions to improve service performance and profitability.

  • Optimize existing VAS and digital service portfolios through campaign modifications, competitor benchmarking, customer insights, and emerging market trends.

  • Oversee day-to-day VAS and SDP operations, ensuring compliance with BTRC, group, and company policies, adherence to operational standards, and timely delivery of projects within budget.

Academic Qualification

  • Bachelor degree in Business /  Engineering

Job Experience Required

  • 6 to 8 years of total experience, 3 year of relevant experience in VAS/DCB/Digital Product Development in the Telecom Industry is preferred

Required Capabilities

  • Sound understanding and knowledge of the telecommunication, SDP, DCB, VAS and Digital services

  • Sound knowledge on product innovation, conceptualization, designing & development 

  • Sound knowledge on market and consumer insights

  • Sound knowledge on Project management

  • understanding and knowledge of different development initiatives and new business opportunities

  • Sound knowledge on data analysis

  • Sound knowledge on customer lifecycle management

  • Sound knowledge and understanding of core telecom platforms including SDP platform

About Us
Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country. Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape. At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.

Skills Required

  • Bachelor’s degree in Business or Engineering
  • 6 to 8 years of total professional experience
  • 3 years of relevant experience in VAS, DCB, or digital product development within the telecommunications industry
  • Knowledge of telecommunications, SDP, DCB, VAS, and digital services
  • Knowledge of product innovation, conceptualization, design, and development
  • Knowledge of market and consumer insights
  • Knowledge of project management
  • Understanding of development initiatives and new business opportunities
  • Knowledge of data analysis
  • Knowledge of customer lifecycle management
  • Knowledge of core telecom platforms, including SDP platforms
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The Company
HQ: Dhaka
5,927 Employees
Year Founded: 2005

What We Do

Banglalink Digital Communications Ltd. is a leading digital operator in Bangladesh, launched in 2005 to make mobile telephony affordable for the masses. Now transitioning from a traditional mobile operator into a tech company, Banglalink aims to build a 'digital Bangladesh' by providing converged connectivity and digital services. It is a subsidiary of VEON and focuses on enhancing customer experience through digitalization.

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