UX/UI Design Specialist

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as  the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safe, and fair place.

ABOUT THE ROLE

We’re looking for a multitalented, out of the box creative thinker that isn’t afraid to take on new challenges. You will be designing a wide variety of materials across our website, our social channels and in our advertising. To be successful in this position, you’ll be a self-starter, capable of delivering brilliant creative concepts and mock-ups and showing great attention to detail. As you take responsibility for the brand’s UX/UI identity, you will be directly responsible for the look and feel of all creative work and for the continuous evolution of the brand. 

You’ll be a core member of the Marketing team but you'll also be working on creative work for the Education department (LMS / UI / Dashboards) as well the Careers department where you’ll be expected to take charge of the sub brand and creative direction.

Responsibilities: 

• Advise on the best user journey approach for website changes, utilising both scientific research and your professional experience to ensure optimal lead conversion and user satisfaction.
• Design and prototype responsive web interfaces that are both aesthetically pleasing and highly functional across various devices.
• Work closely with developers and the marketing team to translate business goals into user-centric designs.
• Conduct user research, usability testing, and A/B testing to gather insights and validate design decisions.
• Analyse user behaviour and engagement metrics to inform design improvements and iterations.
• Ensure consistency in design language and visual elements across all platforms, adhering to brand guidelines.
• Identify and troubleshoot UX problems, using innovative thinking and design principles to propose effective solutions.
• Own the application of the brand CI and design language across all visual assets.
• Design for digital-first experiences that are simple, intuitive, and effective
• Take the lead and act proactively to develop design-led communication
• Create and develop creative concepts for campaigns that run through multiple touchpoints, such as social media, google display, emailers, video, radio and billboards 
• Have a mobile-first attitude when designing for our website and adverts
• Keep up to date with trending topics and apply creative thought into our advertising. 
• Design and create conceptualised mailers for campaigns. 
• Take ownership of the UX and apply customer-centric techniques to optimise the way our users engage with our products (courses) 
• Participate in regular product reviews and feedback sessions
• Collaborate with your colleagues in Marketing, Education, and Product.
• Collaborate with the development team and external suppliers to make sure every touchpoint is on-brand.

RequirementsMinimum:

• 3 years of UI/UX design experience, with a strong portfolio showcasing complex web design projects, focusing on optimising user journeys and conversions, ideally for high-traffic websites
• Strong understanding of user-centred design principles and methodologies.
• Ability to back design decisions with scientific research or previous job experience.
• Experience with user journey mapping and conversion rate optimization
• Solid love and understanding of UI/UX design
• Experience working in Figma for website design
• Experience creating landing pages in CMS (e.g Unbounce)
• An ability to think analytically with a strong appreciation for the role of data to inform communications and design thinking.
• Illustration and motion graphics skills
• Proficient understanding of the Adobe Suite, including Photoshop, Illustrator, Lightroom, InDesign, Premiere Pro, After Effects and XD
• Be able to create animated explainer videos on our products and for advertising
• Positive and empathetic attitude with a proven ability to work well with people in different department teams and levels
• A strong understanding of societal and cultural diversity, with an ability to translate that understanding into designs that resonate a diverse audience
• Excellent written and verbal communication skills

Preferred

• 5+ years experience in leading the design for a brand
• Experience working in EdTech / Education 
• Working experience with Producing, shooting and / or editing Videos
• Experience with creating animations
• Detailed understanding of Google Analytics (conversions, goals, events)
• Experience with Advertising for video channels / YouTube & Tik Tok

BENEFITS

Hybrid working: We are a hybrid-friendly organisation and offer flexible work options. Remote working options are available for candidates not in proximity of a HyperionDev campus

Join the heart of tech in Africa, the US, and Europe: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a founding team that draws experience from top tech companies. 

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.