The Role
Owns end-to-end UX across Wishlink’s creator-commerce products. Responsibilities include product discovery, problem definition, user research, usability testing, user flows, wireframes, information architecture, prototypes, interaction design, design systems, and cross-functional collaboration with product, engineering, research, data, and business teams. The role focuses on simplifying complex workflows, validating solutions, supporting launches, and creating scalable experiences that drive measurable user and business impact.
Summary Generated by Built In
UX/ UI Designer
About Wishlink
About Wishlink
Wishlink is a well-funded startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalised shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media.
Team and Investor
We're 3 founders Chandan, Shaurya and Divyansh with a shared passion to solve real-world problems at scale and consume content for hours. We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did). We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum and Elevation Capital.
Role Overview
As a UX Designer at Wishlink, you will own end-to-end user experiences across our product ecosystem.
You will work closely with Product Managers, Engineers, Researchers, Business Teams and Designers to identify opportunities, define experiences, validate solutions, and deliver high-quality product outcomes.
This role is ideal for someone who enjoys solving complex problems, thinking systematically and creating experiences that drive measurable business impact.
Product Discovery
- Participate in product discovery and problem definition.
- Collaborate with PMs to understand user needs, business goals and technical constraints.
- Challenge assumptions and bring user-centric thinking into discussions.
- Convert ambiguous requirements into structured problem statements.
Product Development Research
Validate concepts before development.
Conduct usability testing on:
- Wireframes
- Prototypes
- Live products
Evaluate discoverability, usability, comprehension and adoption barriers.
Work with Product and Design teams throughout the product lifecycle.
UX Design
Design user journeys, workflows and interaction models.
Create:
- User flows
- Wireframes
- Information architecture
- Interactive prototypes
Simplify complex experiences without compromising functionality.
Design for edge cases, scalability and future growth.
User Validation
- Conduct usability testing and design validations.
- Analyze feedback and iterate on solutions.
- Partner with UX Researchers and Data teams to validate assumptions.
Systems Thinking
- Contribute to and leverage the design system.
- Create reusable interaction patterns.
- Ensure consistency across platforms and products.
- Think beyond screens and consider the broader ecosystem experience.
Cross-Functional Collaboration
- Work closely with Engineers during implementation.
- Participate in design reviews and product critiques.
- Collaborate with stakeholders to align solutions with business objectives.
- Support successful launches and post-launch optimization.
Must Have
- 3-7 years of experience designing digital products.
- Strong portfolio showcasing end-to-end product thinking.
- Experience designing complex workflows, dashboards or multi-step experiences.
- Strong understanding of:
- User-centered design
- Information architecture
- Interaction design
- Usability principles
- Ability to translate user needs into elegant product solutions.
- Excellent communication and presentation skills.
- Proficiency in:
- Figma
- Claude
Good To Have
- Experience in:
- Creator economy
- E-commerce
- Marketplaces
- SaaS
- Experience with research and usability testing.
- Understanding of analytics and experimentation.
- Familiarity with AI-powered product experiences.
- Experience building or scaling design systems.
Sample Problems This Role Will Solve
- How should creators discover monetization opportunities?
- How can we simplify sourcing and product selection?
- How do we improve creator activation and retention?
- How should analytics be presented for faster decision-making?
- How can shoppers discover products through content more effectively?
- How do we design scalable experiences across Creator, Consumer and Brand products?
Ideal Candidate
Not someone who only designs screens.
Someone who can:
- Understand business goals.
- Understand user behavior.
- Structure complex problems.
- Think in systems.
- Influence product direction.
- Deliver experiences that create measurable impact.
We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.
- Competitive Salary, Generous ESOPs, and Relocation Bonus
- Learning & Development Programs with a Dedicated Budget
- Company sponsored newsletters and books
- ChatGPT Subscription
- Regular Team Outings
- Discounted Health Plans & Gym Memberships
- Industry insights on growing your social media if you are a (aspiring) creator
Experience Wishlink
Explore our Creator App: iOS | Android
Explore our Shopping App: iOS | Android
Shaurya Gupta - Founder & CEO
Divyansh Ameta - Founder & COO
Chandan Yadav - Founder & CTO
Product Team
Atul Kumar- Hiring Manager
Jatin Nagpal - Product Manager
Bhavit Arora- Product Manager
Shaurya Singh - Product Designer
Aryan Battish - Product Designer
Kartik Rao - Product Designer
Shafaque Asjad - Visual Designer
Skills Required
- 3-7 years of experience designing digital products
- Strong portfolio showcasing end-to-end product thinking
- Experience designing complex workflows, dashboards, or multi-step experiences
- Strong understanding of user-centered design
- Strong understanding of information architecture
- Strong understanding of interaction design
- Strong understanding of usability principles
- Ability to translate user needs into elegant product solutions
- Excellent communication and presentation skills
- Proficiency in Figma
- Proficiency in Claude
- Experience in creator economy, e-commerce, marketplaces, or SaaS
- Experience with research and usability testing
- Understanding of analytics and experimentation
- Familiarity with AI-powered product experiences
- Experience building or scaling design systems
Am I A Good Fit?
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The Company
What We Do
At Wishlink, we aim to define new charters at the intersection of two of the most prominent aspects of the internet: e-commerce and social media. Wishlink makes acquiring customers and driving sales via creators easy, trackable and efficient for the brands. Wishlink provides creators with opportunities to collaborate with the brands they genuinely love. We equip creators with their personalized links where they can tag products with their social media posts, create curated collections of their favorite products - and make it easy for their community to shop. 👉🏻 Empowering creators to monetize their content effectively and drive genuine value for their community as well as the brands. 👉🏻Enabling brands to efficiently work with creators at scale. Quick setup, measurable & positive ROI and outcome based payouts. 👉🏻 Assisting customers to discover and shop their favorite creator's recommendations seamlessly.
