UX Strategist (Contract) - North America

We are seeking a highly analytical, strategic, and commercially-minded UX Strategist to lead data-driven optimization initiatives across a portfolio of eCommerce clients.

This role goes beyond traditional UX research. The UX Strategist is responsible for translating complex performance data into clear, prioritized optimization roadmaps that drive measurable business impact.

You will operate at the intersection of data analysis, measurement strategy, experimentation, and business consulting—leveraging platforms like Google Analytics (GA4), Shopify, and testing tools to uncover opportunities, define hypotheses, and guide cross-functional teams in execution.

This role includes ownership of both insight generation and measurement strategy, ensuring that data collection, reporting, and experimentation are aligned to drive business outcomes.

The ideal candidate is not just an analyst or researcher—but a strategic operator who can:

• Connect onsite behavior → business outcomes
   
• Identify high-impact opportunities across the funnel
   
• Drive experimentation programs tied to revenue, LTV, and retention
   
• Confidently advise clients and stakeholders on what to prioritize and why

• Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
   
• Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.)
   
• Synthesize large datasets into clear insights that inform strategic direction

2. Strategic Roadmap Development

• Translate insights into prioritized optimization roadmaps aligned with client business goals
   
• Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
   
• Balance short-term wins with long-term strategic initiatives

3. Experimentation Leadership

• Own and drive A/B testing programs across multiple clients
   
• Define hypotheses rooted in data and behavioral insights
   
• Partner with design and development teams to execute experiments
   
• Analyze results and scale winning solutions across the experience

4. Measurement Strategy, Funnel Analysis & Reporting

• Define and evolve measurement frameworks, including custom events, funnel tracking, and KPI structures within GA4 and Shopify
   
• Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)
   
• Identify tracking gaps and partner with engineering/data teams to implement robust event instrumentation
   
• Develop clear, insight-driven reporting that translates performance into actionable recommendations
   
• Own the performance narrative—connecting what is happening → why → what to do next
   
• Create and maintain dashboards (GA4, Looker, etc.) to monitor ongoing performance and experiment impact

5. Client Strategy & Advisory

• Serve as a strategic partner to clients, guiding optimization decisions with clarity and confidence
   
• Present insights, performance narratives, and recommendations in a compelling, business-focused way
   
• Bridge the gap between data, UX, and business strategy

6. Cross-Functional Execution

• Collaborate with UX designers, UI developers, and project managers to bring recommendations to life
   
• Ensure strategic intent is maintained through design and development execution
   
• Drive alignment across teams to deliver high-quality outcomes

7. Performance Measurement & Continuous Optimization

• Define and evolve KPIs and measurement frameworks aligned to business outcomes (revenue, LTV, retention)
   
• Track performance of optimization initiatives and iterate based on results
   
• Establish scalable processes for continuous optimization across accounts

Requirements

• 5–8+ years of experience in UX, CRO, Product Analytics, or Digital Strategy roles
   
• Proven track record of driving measurable business impact through data-driven optimization
   
• Deep expertise in:
   
  • Google Analytics (GA4)
     
  • Shopify analytics & reporting
     
  • A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems, etc.)

Data & Measurement Expertise

• Strong experience with GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
   
• Experience analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
   
• Ability to translate raw data into clear reporting and executive-level insights

Analytical & Strategic Thinking

• Strong quantitative skillset with the ability to interpret complex datasets
   
• Ability to connect user behavior with business performance and financial outcomes
   
• Experience building and prioritizing optimization roadmaps

Experimentation & CRO

• Hands-on experience designing, executing, and analyzing A/B tests
   
• Strong understanding of experimentation frameworks and statistical significance
   
• Ability to scale experimentation programs across multiple initiatives

Client-Facing & Communication Skills

• Experience working directly with clients or stakeholders in a consultative capacity
   
• Exceptional storytelling ability—translating data into clear, actionable narratives
   
• Confidence presenting to senior stakeholders and influencing decision-making

Cross-Functional Collaboration

• Experience working with design, development, and product teams
   
• Ability to drive execution without direct authority
   
• Strong ownership, organization, and accountability

Nice to Have

• Experience in eCommerce, subscription models, or DTC brands
   
• Familiarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQuery
   
• Background in UX design or product strategy

What Success Looks Like in This Role

• You consistently identify high-impact opportunities across multiple client accounts
   
• Your recommendations directly influence conversion, revenue, and retention
   
• Clients view you as a trusted strategic partner, not just an analyst
   
• You effectively manage and prioritize across competing initiatives
   
• You elevate how teams think about data, experimentation, and optimization strategy

Why This Role Matters

At Anatta, we don’t just analyze performance, we drive outcomes.The UX Strategist plays a critical role in bridging the gap between data and decision-making, ensuring every insight leads to clear action, measurable impact, and continuous growth.
The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.
This is a contract position, the pay range is $50 - $70 USD per hour. The hourly pay range listed is an estimate and may vary based on skills, experience, location, and project requirements. Final rates will be confirmed at the time of offer.