UX Shopper Manager Latam

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.
How you will contribute
You will:

• Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
• Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
• Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
• Generate behavior changing insight and identify effective levers of engagement
• Continuously optimize business through data, tracking, learning
• Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams

What you will bring
A desire to drive your future and accelerate your career with experience and knowledge in:

• Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
• High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
• In-depth knowledge in analyzing and creating visualizations of large amounts of data
• Experience in presenting to retailer teams, and in negotiation planning/joint business planning
• Strong knowledge and usage of market segmentation models
• Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
• Able to partner well with marketing, sales and external agencies

We are aware of our role as transformation agents to generate positive change, so diversity, equity and inclusion are one of our priorities. We believe in breaking down stereotypes and barriers to ensure there presentation of society within our company. And for that, we have a Diversity Committee that operates on four fronts, People with disabilities (PCD), Ethnic- Racial, Women and LGBTQIAP+, in addition to being part of MOVER- Movimento pela Equidade Racial.
We are seeking an innovative, people centered, results-driven UX Shopper Manager to lead the optimization and strategic evolution of our digital shopper experiences.
An important aspect of this position will be to foster a culture of growth behaviour change via UX , to drive Latam Digital Commerce Academy to elevate teams through robust capability building with focus in mastering Fly Wheel excellence as an accelerator of growth.
Key Responsibilities:

• Translate Consumer and Shopper insights into powerful Digital Retail UX Strategy & Optimization:
• Key driver of eCategory Captaincy, Strategically lead digital initiatives with B2C retail partners to influence and implement significant UX/UI improvements, Conversion Rate Optimization (CRO), and SEO enhancements on their e-commerce platforms.
• Unlock growth via advanced Fly Wheel design, Driving increased product penetration in sales funnels and accelerate category growth by optimizing the digital shopper journey within external retail environments.
• Drive Digital Commerce Latam Academy, leveraging existing global certifications and designing new action-impact formats for market application, with focus in continuous and performance learning by doing.

Shopper-Centric Experience Innovation:

• Lead a dynamic UX agenda focused on developing immersive, innovative experiences collaboratively with key retail partners.
• Deep shopper insights to design and iterate on experiences that measurably improve conversion rates, enhance brand awareness, and foster loyalty across all digital points of sale.

Cross-Channel Growth Acceleration:

• Leverage advanced UX methodologies and comprehensive shopper insights to accelerate sustainable growth across our B2C direct-to-consumer platforms, B2B digital channels, and Marketplace environments.
• Identify and implement opportunities for user flow streamlining, engagement enhancement, and overall experience improvement within these diverse digital ecosystems.
• Ability to experiment and fast learn about new platforms, identify value creating opportunities to scale with a robust piloting approach.

Shopper Insights Integration & Action:

• Actively integrate and champion shopper insights as the foundation for all UX design decisions and strategic recommendations.
• Translate complex shopper behavior data into actionable UX strategies and measurable business outcomes, continuously refining experiences based on performance.

Capability Building & Mentorship:

• Develop and implement comprehensive capability building programs, workshops, and best practices to elevate Fly Wheel execution and ultimately accelerate growth .
• Mentor and educate stakeholders on the core Digital Commerce capabilities to advance in the maturity stage, and further enhance leadership in snacks.

Language:

• Fluent in English (written and spoken) is essential for effective regional/global collaboration.

Soft Skills:

• Ability to teach, and support capability building
• Exceptional communication, presentation, and storytelling abilities, capable of influencing diverse stakeholders.
• Strong leadership, strategic thinking, and analytical skills with a data-driven approach.
• Proactive, curious, and passionate about understanding shopper behavior and digital innovation.
• Ability to thrive in a fast-paced, collaborative, and results-oriented environment.

Mondelez International is attentive to the future of work and values the well-being of our people, seeking to provide the best experiences. Therefore, some of our administrative vacancies are eligible for the hybrid model, allowing remote work on certain days of the week.
No Relocation support available
Business Unit Summary
Our Latin America region is comprised of four Mondelez International business units: Brazil, México, Southern Cone (which includes Argentina, Uruguay and Paraguay) and WACAM (which includes 12 South American countries and the U.S. territory of Puerto Rico); and one stand-alone market: Venezuela. We have approximately 20,000 passionate employees who put in all their energy, hearts and souls to create, market and sell our global iconic brands and beloved local jewels such as Lacta, Field and Terrabusi among others. We are known for our resilience and good humor and live our purpose with passion and commitment.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Shopper Insights
Insights