The Role
Conduct UX and marketing research for Woven City, design methods, deliver insights, mentor team members, and advocate for user-centered culture.
Summary Generated by Built In
About Woven by Toyota
Woven by Toyota is enabling Toyota’s once-in-a-century transformation into a mobility company. Inspired by a legacy of innovating for the benefit of others, our mission is to challenge the current state of mobility through human-centric innovation — expanding what “mobility” means and how it serves society.
Our work centers on four pillars: AD/ADAS, our autonomous driving and advanced driver assist technologies; Arene, our software development platform for software-defined vehicles; Woven City, a test course for mobility; and Cloud & AI, the digital infrastructure powering our collaborative foundation. Business-critical functions empower these teams to execute, and together, we’re working toward one bold goal: a world with zero accidents and enhanced well-being for all.
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TEAM
Toyota is redefining what it means to move. We're challenging the current state of mobility by enhancing the movement of people, goods, information and energy. Centered around three core concepts - A Living Laboratory™, Human-Centered, and Ever Evolving City™ - Woven City serves as a test course for mobility to fulfill our purpose of well-being for all.
We do this by bringing together a diverse community of people with a shared passion for the future of mobility to co-create, develop and refine innovative products and services. This cross-section of social infrastructure, mobility, and people provides a unique opportunity for inventors, residents and visitors to interact seamlessly with new technologies throughout daily life in an environment that emulates a real city.
The Woven City UX and Design teams build user-facing products and services for inventors, residents, and visitors of Woven City. Our team spans Design, UX Research, Technology, and Program Management, working closely with partners across Woven City to deliver practical and innovative solutions.
The Woven City UX Research creates a human-centered city through research. We are professionals who advocate for users and drive data-based decision making. Our mission is to:
・Conduct research that prepares the city for inventors, residents, and visitors
・Build a strong foundation for city-wide research
・Support inventors with user-centered insights and research expertise
For more information about Woven City, please visit: https://www.woven-city.global/
WHO ARE WE LOOKING FOR?
A seasoned researcher who is well-versed in multiple research methods (qualitative and quantitative) and is comfortable balancing concurrent projects.
A true user experiences professional with expertise conducting research at all phases of the design process, that knows to balance cost, time, and quality effectively and also suggests the right strategy and solutions considering both users' needs and business demand.
A team player who can communicate with non-researchers about the value of data-driven decision-making and can collaborate with other researchers to create standards that promote efficiency and cost-effectiveness.
Above all, someone who has a passion for people and technology, as well as an interest in helping Toyota create the future of mobility.
RESPONSIBILITIES
・Design & Execute Research – Plan and conduct qualitative and quantitative studies for product and service development in Woven City, from scoping and recruitment to analysis, reporting, and measuring post-launch impact.
・Innovate Methods – Develop creative, mixed-method approaches by combining methodologies, leveraging UX tech, and collaborating with research vendors to ensure high-quality, reliable data.
・Deliver Actionable Insights – Translate findings into clear, practical recommendations that directly influence design, development, and strategic decision-making.
・Evangelize User Research – Partner with UX, product, and engineering teams to shape roadmaps, advocate for user needs, and strengthen a user-centered culture across Woven City.
・Own & Improve Processes – Take end-to-end ownership of complex research projects, automate and streamline operations, and adapt methods to constraints while ensuring quality output.
・Communicate & Mentor – Engage in cross-functional discussions, advise peers and managers, lead post-mortems to improve practices, and mentor team members to grow research capabilities.
MINIMUM QUALIFICATIONS
・Minimum seven years of experience working as a UX Researcher/Marketing researcher or equivalent role
・Bachelor’s degree in Psychology, Human Factors, Robotics, Human Computer Interaction, business planning, marketing or a related field
・Experience working on project(s) of digital/physical products in an agile process
・Comfortable working in a flexible working environment akin to a startup
・Our team is international and business is conducted in English and partially in Japanese.
・English: Native or Business Level
・Japanese: Business level (JLPT 1 or equivalent level)
・Willing to travel, including internationally (<25%) and working across time zones
NICE TO HAVES
- Graduate degree in Psychology, Human Factors, Human Computer Interaction, or a related field, or have the equivalent practical experience
- Experience working with or in a research agency
- Quantitative research experience in Market research
- Product development experience in start-up or automotive/IT companies
- Experience launching his/her own product/services or working with startups from early phases to build the product and services
- Native level of Japanese skills
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Important Points
・All interviews will be arranged via Google Meet, unless otherwise stated.
・The same job descriptions are available in both English and Japanese; therefore, we kindly ask that you apply to only one version.
・We kindly request that you submit your resume in English, if possible. However, Japanese resumes are also acceptable. Please note that, depending on the English proficiency requirements of the role, we may request an English version of your resume later in the process.
WHAT WE OFFER
・Competitive Salary - Based on experience
・Work Hours - Flexible working time
・Paid Holiday - 20 days per year (prorated)
・Sick Leave - 6 days per year (prorated)
・Holiday - Sat & Sun, Japanese National Holidays, and other days defined by our company
・Japanese Social Insurance - Health Insurance, Pension, Workers’ Comp, and Unemployment Insurance, Long-term care insurance
・Housing Allowance
・Retirement Benefits
・Rental Cars Support
・In-house Training Program (software study/language study)
Our Commitment
・We are an equal opportunity employer and value diversity.
・Any information we receive from you will be used only in the hiring and onboarding process. Please see our privacy notice for more details.
Top Skills
Agile
Human Computer Interaction
Human Factors
Psychology
Qualitative Research
Quantitative Research
Ux Research
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The Company
What We Do
Woven by Toyota will help to deliver the safest, most intelligent mobility experiences and lifestyle for Toyota customers everywhere. At Woven by Toyota, we envision a human-centered future, where world-class technology expands global access to mobility, enhances the capabilities of drivers, and empowers people to thrive. We achieve this with a unique global culture that weaves modern Silicon Valley innovation with Japanese quality craftsmanship. As society, technology and customer needs evolve, we continuously pursue new ways to create a more personal, seamless experience for customers.
