UX Design Lead

Posted 14 Days Ago
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Medellín, Antioquia, COL
In-Office
Entry level
Professional Services • Software • Business Intelligence • Consulting
The Role
Design intuitive, scalable digital experiences through user research, information architecture, interaction design, wireframes, prototypes, and design systems. Maintain UI component libraries and UX standards while collaborating with Product, Engineering, and stakeholders. Evaluate tradeoffs, communicate design rationale, and use AI tools and prompting techniques to improve research, ideation, prototyping, content, and design workflows.
Summary Generated by Built In

We are looking for a UX/UI Designer to help shape intuitive, scalable, and consistent digital experiences. This role combines user research, interaction design, information architecture, prototyping, and design systems to create experiences that are both user-centered and technically feasible.

The ideal candidate is a systems thinker who can make high-quality UX decisions, navigate tradeoffs, and communicate design rationale effectively with stakeholders and cross-functional teams. You will also contribute to the evolution of our design standards and UI component library, helping establish consistency across products and experiences.


Key Responsibilities

  • Conduct UX research to understand user needs, behaviors, pain points, and opportunities.
  • Translate research insights into clear user flows, information structures, and interaction models.
  • Create wireframes, user flows, and clickable prototypes to communicate and validate design concepts.
  • Define and maintain content and UX standards that promote consistency across digital experiences.
  • Build, maintain, and evolve the UI component library and contribute to the broader design system.
  • Collaborate with Product, Engineering, and other stakeholders to translate business and user needs into effective design solutions.
  • Evaluate design alternatives and make informed decisions based on user needs, business objectives, technical constraints, and product strategy.
  • Identify and communicate design tradeoffs, risks, and opportunities throughout the product development process.
  • Use AI-powered tools to accelerate research, ideation, prototyping, and design workflows.
  • Incorporate AI prompting techniques into the design process to improve efficiency, exploration, and quality of outcomes.



Requirements

Functional Skills

  • Systems Thinking: Ability to understand how individual design decisions impact broader products, workflows, and user experiences.
  • UX Decision Quality: Strong judgment when evaluating and selecting UX solutions based on evidence, context, and user needs.
  • Tradeoff Awareness: Ability to balance user experience, business priorities, technical feasibility, scalability, and delivery constraints.
  • Narrative & Stakeholder Thinking: Ability to clearly articulate design rationale and influence stakeholders through compelling communication.
  • Information Architecture & Structural Thinking: Strong ability to organize complex information, workflows, and experiences into intuitive structures.

Technical Skills

  • Strong understanding of design systems and component-based design.
  • Solid awareness of frontend technologies and development constraints, enabling effective collaboration with engineers.
  • Experience with interaction modeling and designing intuitive user interactions and workflows.
  • Advanced proficiency in Figma for wireframing, prototyping, interface design, and collaborative design.
  • Experience using Claude or similar AI-powered tools as part of the design workflow.
  • Strong AI prompting skills and ability to leverage AI tools for research, ideation, content, prototyping, and problem-solving.


Skills Required

  • Systems thinking across products, workflows, and user experiences
  • Strong UX decision-making based on evidence, context, and user needs
  • Ability to balance user experience, business priorities, technical feasibility, scalability, and delivery constraints
  • Clear design rationale and stakeholder communication skills
  • Information architecture and structural thinking skills
  • Strong understanding of design systems and component-based design
  • Awareness of frontend technologies and development constraints
  • Experience with interaction modeling and user workflow design
  • Advanced proficiency in Figma
  • Experience using Claude or similar AI-powered design tools
  • Strong AI prompting skills
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The Company
62 Employees
Year Founded: 2011

What We Do

Roca Alliances is a consulting agency dedicated to helping global companies build geographically diverse teams and scale their operations by outsourcing or nearshoring to Latin America. With over 15 years of expertise, the company utilizes a proprietary approach to analyze, assess, and identify ideal locations across the Americas, fostering growth and scalability for clients in various industries including technology, media, and marketing.

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