UX Copywriter

About the opportunity

Shutterstock is on a journey to redefine the future of creative content. We believe that creativity is the key to unlocking human potential, and we are committed to providing our customers with the tools, services, and resources they need to bring their ideas to life. Our global team of diverse and talented designers are made up of talented, fun, and caring people who bring unique skill sets, perspectives, and personalities to a team that respects autonomy and advocates for our customers.
 

Who we need

We are seeking a talented UX Copywriter to join the Brand Studio Team and become an expert in Shutterstock’s product and service offerings while helping translate our brand vision and voice across all platforms. In this role, you'll write copy that delivers the best possible user experience while driving user acquisition, activation, utilization, and retention. You'll be an end-to-end contributor, collaborating with cross-functional teams from concept through delivery on projects ranging from small features to large system-wide initiatives.

Working closely with product designers, product managers, marketers, data analysts, and other copywriters, you will establish and maintain consistency in product copy while adhering to brand tone guidelines. Your work will span various user touchpoints, focusing on creating intuitive, delightful product experiences that help users accomplish their goals while optimizing for conversion and growth metrics.
 

The day to day

• Write clear, concise, on brand, and compelling copy for:

  • Websites, calls to action, and microcopy at user inflection points

  • Landing pages and pricing pages

  • In-product messaging and on-site banners banners

  • User onboarding sequences, emails, and activation campaigns

  • Notifications, error messages, tooltips

• Drive growth and optimization:

  • Create and optimize copy for conversion funnels

  • Gather, distill, and deliver recommendations based on user experience data.

  • Write SEO-optimized content that ranks well and converts

  • A/B test copy variations to improve key metrics

  • Develop growth-focused microcopy for critical user journey touchpoints

  • Optimize onboarding flows to improve user activation and utilization rates

• Collaborate across teams:

  • Work across in-house creative (aka Shutterstock’s Brand Studio team), Events, Product Design, Product Management, Marketing, and other teams to maintain consistent and compelling messaging

  • Partner with SEO team to ensure copy follows best practices

  • Coordinate with designers and engineers to ensure high-quality implementation

  • Participate in user testing and gather feedback to iterate and improve copy

  • Sync with data analysts to analyze user behavior analytics to inform your decisions 

  • Help develop content systems integrated into the Design System

• Misc:

  • Stay current with and share growth marketing, product growth, and UX writing best practices

  • Extensively post GIFs and emojis throughout Slack channels
     

What you bring to the role

• You have 5+ years of experience 

• You have a strong understanding of user-flow and funnel optimization, demonstrating success in conversion rate optimization and growth hacking

• You have expertise in SEO copywriting and optimization techniques

• You have have experience creating and optimizing user onboarding flows

• You have experience with user testing, product experimentation, and leveraging research and analytics to inform you work

• You have a deep understanding of behavioral psychology and its application to UX writing

• You have a collaborative spirit with problem-solving mindset

• You have a proactive, self-starter attitude

• You have strong presentation and facilitation skills with the ability to work with senior stakeholders

• You have a portfolio that demonstrates content that simplifies and beautifies the overall user experience and shows business results. It should provide details of the goal of the projects, your role, who you worked with, your process, the outcomes, and reflection of what you would have done differently.

Relevant Software/Programs 

• Google Analytics, HubSpot, FullStory, Lyssna, and others

• No matter your specific experience, the ability to proactively analyze data, distill info, and report back/make copy recommendations is crucial.

And as a heads up -

If you’re worried that you don’t 100% tick all of these boxes, please speak to us anyway. We know the “perfect candidate” doesn’t exist and we love it when people bring their own perspectives and passions to Shutterstock.

Why Shutterstock:

• You have a direct impact on the success of the company. Your team’s work matters and is essential to the evolution of our core business.

• This is a new chapter for the company. Your work will play a key role in the future of our team.

• Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind.

• Flexibility to work between home and office with everything you need to be successful in both

• A generous and competitive benefits package.

#LI-MS1

#LI-Hybrid

At Shutterstock, we are committed to providing competitive pay and benefits that are in line with industry standards. The compensation package offered may vary depending on employment experience, skills, and knowledge. You may also be eligible for our generous benefits package including health, wellness and financial benefits. Compensation ranges for candidates in locations outside of the location(s) below may differ based on the cost of labor, market, and additional factors.
 
The pay range for this position is below:

    • 94,000 - 106,000 per year in New York

Note: Commission-eligible roles are expressed as on-target earnings (base and commission). Non-commission roles are expressed as base salary only but are also eligible for annual incentives.

Shutterstock Values

We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our Values represent the mindset of the employee who will thrive at Shutterstock.  If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry leading products, please apply.

Shutterstock is an Equal Opportunity Employer. Suitably qualified and eligible candidates are encouraged to apply  regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
Shutterstock ensures that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, accommodation_request@shutterstock.com.

The referenced salary range is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.