User Experience Advisor – UX Research

Are you passionate about advisor and customer experience, and eager to contribute to iA Financial Group’s ambition of becoming the financial services leader that best combines human and digital experiences? This is your opportunity to achieve your career goals!

As a User Experience Advisor – UX Research, you will leverage your passion for UX research and design to help shape the digital tools used by insurance and savings advisors, enhancing the user experience while supporting business performance. In this cross-functional role, you will collaborate with and influence multiple teams across the Individual Insurance, Savings and Retirement business line.

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As a User Experience Advisor – UX Research, you will play a key role in defining digital experiences while supporting the implementation and evolution of user research practices within the Individual Insurance, Savings and Retirement Advisor and Customer Experience Strategy team. Your main responsibilities will include:

• Establishing, managing, and evolving a structured user research practice, including participant recruitment, planning, facilitation, analysis, and recommendations.
• Supporting stakeholders in defining research needs and objectives, in close collaboration with UX designers, digital experience strategists and advisors, and business teams.
• Planning and conducting generative (discovery) research and evaluative research to validate concepts and solutions through UX testing.
• Applying a variety of research methods, including user interviews, usability testing, surveys, card sorting, tree testing, A/B testing and experimentation, field observation, focus groups, and more.
• Analyzing qualitative and quantitative data, synthesizing findings, and providing clear, actionable recommendations.
• Communicating research findings to influence decision-making and guide design strategies.
• Contributing to the implementation, maintenance, and monitoring of web analytics dashboards.
• Helping build and maintain a user knowledge repository, including insights, personas, journey maps, and key learnings.
• Contributing to the adoption of emerging trends, best practices, and tools related to user research and user experience (UX).
• Supporting UX design activities, including ideation workshops, user journey mapping, low-fidelity wireframing, prototyping, and more.

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We're looking for someone who:

• Is recognized for their ability to analyze, structure, and synthesize complex data into clear and actionable recommendations.
• Demonstrates strong expertise in qualitative and quantitative user research methods, including usability testing, semi-structured interviews, card sorting, tree testing, A/B testing, experimentation, field observation, and focus groups.
• Shows a high level of autonomy in managing end-to-end UX research projects.
• Is known for strong collaboration skills, positive influence, and the ability to communicate effectively with a variety of stakeholders and multidisciplinary teams.
• Has a solid understanding of UX design principles, including accessibility, usability heuristics, information architecture, user-centred design, user journeys, prototyping, and usability testing.
• Demonstrates autonomy, proactivity, and initiative.
• Has experience using web analytics tools.
• Possesses a minimum of five (5) years of experience in qualitative and quantitative UX research, ideally in a B2B or B2B2C environment involving digital tools for professionals in financial services, insurance, or other specialized industries (portals, internal tools, transactional platforms, case management solutions, etc.).
• Has an intermediate level of English proficiency, as the role requires conducting user testing sessions with unilingual English-speaking participants from brokerage networks and agencies several times per week.

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• A work environment where learning and development merge with a collective pursuit of excellence;
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces;
• Competitive benefits: Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more!

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At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you!

iA Financial Group

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.