Base44 is looking for a growth-obsessed, product-minded expert to fully own user-driven growth on our platform. You'll identify the moments when users naturally invite others, build powerful growth loops, and scale them dramatically.
We're searching for someone passionate about experimentation and deeply data-driven, with a keen eye for intuitive product experiences and sharp messaging that inspires users to share and spread the word.
This role is essential to unlocking our next phase of growth—taking our platform from early momentum to explosive scale.
What You'll Do:
- Own and execute the strategy for user-driven growth, focusing on referrals, virality, sharing mechanics, and growth loops
- Collaborate closely with Product, UX, Data, and Marketing teams to build growth-focused experiences
- Define, measure, and optimize key growth metrics (referral traffic, activation rate, invite conversion, etc.)
- Design and run continuous A/B tests and experiments to improve sharing flows and referral effectiveness
- Analyze user behavior, dive deep into data, and leverage insights to inform decisions and strategy
- Stay deeply connected with user psychology and community dynamics to uncover hidden opportunities for organic growth
- 5+ years of experience in growth-focused product management, growth marketing, or similar roles at high-growth startups or tech companies
- Proven track record designing, testing, and scaling successful user-driven growth initiatives (virality, referrals, sharing loops)
- Deep understanding of UX principles, product-led growth methodologies, and user psychology
- Sharp messaging and creative instincts, able to craft compelling experiences that users naturally want to share
- Entrepreneurial spirit, hands-on mindset, and ability to execute rapidly and iterate quickly based on feedback
- Strong communicator, able to clearly convey ideas, results, and insights across teams and leadership
- Curiosity about AI-driven products and a willingness to constantly learn and adapt
We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language—no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.
We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.
We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.
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What We Do
Wix started out small with a huge idea: To give anyone, anywhere the ability to build a website and create an online presence. Today, with over 200 million users worldwide, we empower any business, community or person to fulfill their dreams and be successful online.
Our vision is big - our drive is bigger.
Why Work With Us
Our work is meaningful. Product innovation is inspired by our users’ unique needs, and how we show up for them can make a big impact on their success. We believe in balancing flexibility and well-being with empowerment and ownership, giving our people the space and support to grow on their own terms and in their own way.
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