The Role
The User Acquisition (UA) Manager will develop and optimize paid media campaigns, manage user acquisition strategies, collaborate with teams, analyze performance metrics, and produce insights to drive growth in gaming.
Summary Generated by Built In
ABOUT YOU
We are looking for a User Acquisition (UA) Manager who is data-driven, proactive, collaborative, and execution-focused to join our Marketing / Growth team. The best candidate will thrive in a fast-paced, highly collaborative, and exceptionally dynamic setting and be excited to plan, launch, and optimize paid media campaigns that grow users and revenue for Xsolla-supported titles and products.
Strong analytical thinking, performance marketing expertise, and stakeholder communication are essential, along with experience in mobile and/or PC/console game marketing, growth marketing, or performance advertising. The ability to manage multiple campaigns at once, prioritize quickly, and turn insights into action will be key to your success in this role.
If you’re passionate about scaling marketing performance through smart testing and optimization and love gaming—especially understanding what motivates players and how creative + targeting + measurement come together to drive growth, we would love to hear from you!
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Responsibilities:
- Own day-to-day user acquisition strategy and execution across key paid channels (e.g., Meta, Google/YouTube, TikTok, programmatic, ad networks) based on product needs and goals.
- Plan, launch, and optimize performance campaigns to drive measurable outcomes (installs, registrations, purchases, ROAS, CAC, LTV, retention proxies, etc.).
- Build and maintain a structured testing roadmap across targeting, creative concepts, landing flows, bidding strategies, and funnel improvements.
- Monitor campaign performance daily; proactively identify performance shifts and execute optimizations (budget allocation, creative rotation, audience strategy, bid adjustments).
- Partner closely with Creative / Motion / Design teams to request, brief, and iterate ad creatives; ensure creative production aligns with performance insights and campaign learnings.
- Collaborate with Product/Analytics stakeholders to ensure tracking is accurate (UTMs, pixels/SDK events, attribution partners) and performance is measurable end-to-end.
- Produce recurring reporting and insights (weekly/monthly), including clear recommendations and decision-ready summaries for leadership and stakeholders.
- Support budget planning and management by campaign and by product line; ensure spend pacing and performance align with targets.
- Maintain organized documentation of campaigns, learnings, and best practices to improve repeatability and team efficiency.
- Coordinate cross-functionally to ensure campaigns are aligned with product timelines, promotions, and seasonal moments.
Qualifications & Skills:
- 3+ years of experience in User Acquisition / Performance Marketing / Paid Media, ideally in gaming, mobile apps, or consumer subscription/ecommerce environments.
- Hands-on experience managing campaigns in major advertising platforms (e.g., Meta Ads Manager, Google Ads/YouTube, TikTok Ads).
- Strong understanding of performance marketing metrics and measurement (CPA, ROAS, CAC, LTV, conversion rates, funnel analysis).
- Ability to translate data into clear actions: strong Excel/Google Sheets proficiency and comfort with dashboards and reporting.
- Excellent communication and stakeholder management skills—able to align creative, marketing, and product stakeholders around priorities.
- Organized, self-directed, and comfortable working with multiple teams and campaigns simultaneously.
Nice to Have:
- Experience with mobile measurement/attribution tools (e.g., AppsFlyer, Adjust, Branch) and/or web analytics (GA4).
- Experience running creative testing frameworks and collaborating deeply with creative production teams.
- Familiarity with A/B testing methodologies, landing page optimization, and conversion rate optimization basics.
- Experience marketing live-service games, UA at scale, or campaigns tied to in-game events/promotions.
- Comfort working in Jira/Confluence-based project environments and structured campaign workflows.
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
Equal Employment Opportunity Statement:
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.
We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
Criminal History Consideration:
For the User Acquisition (UA) Manager, we will conduct a background check that may include the following:
Criminal history check
Employment verification
Education verification
Relevance to Job Responsibilities:
The background check is relevant to this position because of the following role responsibilities:
Handling sensitive financial information / managing budgets / accessing funds
Accessing confidential company data
Ensuring compliance with regulatory requirements
Rights Under the Fair Chance Act:
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact [email protected].
Top Skills
Google Ads
Meta Ads Manager
Tiktok Ads
Youtube
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The Company
What We Do
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
