400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
One of the key pillars to our growth is User Acquisition, and few UA teams can boast of the history of success we’ve had since our founding.
Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015.
Your Experience
Must have:
- 5+ years in digital marketing/user acquisition;
- 3+ years in managing a performance marketing team;
- Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox);
- Expertise in analytics and visualization software, e.g. Looker, Tableau and Excel;
- Strong analytical skills with the focus on data analysis and recommendations;
- Expertise in Google Play and AppStore connect reports & analytics;
- Understanding privacy landscape: GDPR, CCPA, DMA etc;
- Experience successfully managing big marketing budgets across various digital and media channels;
- Excellent communication skills, including the ability to promote and negotiate new ideas.
Nice to have:
- Experience in the Health & Fitness domain.
What you'll be doing
You'll be responsible for:
- Lead User Acquisition at Flo by managing and optimizing performance marketing across different platforms: iOS, Android, Web;
- Manage an 8-figure user acquisition budget to achieve high user and revenue growth;
- Develop new growth initiatives by following best practices and strategies in user acquisition;
- Create test plans and experiment with various UA initiatives to identify the highest impact opportunities;
- Oversee all reporting and analytics related to user acquisition and marketing;
- Optimize and report performance across multiple ad networks;
- Manage relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance;
- Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials;
- Develop and manage the User Acquisition team.
#LI-YY1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Top Skills
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals.
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Flo in numbers:
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#1 period tracker in the USA by active audience
#1 most downloaded female health app worldwide
47 million monthly active users
240 million installs
28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022)
Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information.
Flo intensively uses Data Science and AI to deliver the most personalized content and services available.
Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe.
We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
