User Acquisition Specialist

Posted 9 Days Ago
Be an Early Applicant
Paris, Île-de-France
1-3 Years Experience
Gaming
The Role
As a User Acquisition Specialist, you will collaborate with game teams to drive user acquisition and increase revenue. Your responsibilities include managing budgets, planning advertising campaigns, analyzing performance, and working with local creative teams for ad production and optimization. Effective communication with management teams is also key.
Summary Generated by Built In

Company Description


    Job Description

    WHAT YOU WILL BE WORKING ON​

    Main challenge​

    As User Acquisition Specialist you will work very closely with the game teams in order to identify the best user acquisition actions to drive high quality users and revenue to our amazing games. ​

    What it means on a daily basis​

    • Owner of ambitious budgets to grow the Gameloft business, interfacing actions with the global games business plans.
    • Collaborate directly & closely with game production teams on planned marketing actions: elaborate dedicated and innovative marketing strategies per game in collaboration with the local game teams.​
    • Plan & operate advertising campaigns across performance growth channels.
    • Analyze campaigns and use precise optimization to reach games goals.​
    • Work with the local Creative team to help them produce UA ads and track their performance via creatives’ A/B testing.​
    • Communicate regularly and clearly, to the studio & HQ management teams, the plans, status, challenges to meet objectives​

    Who you will be working with​

    You will assist our UA Team Lead, Songhee and work together with the rest of the UA team.​​

    Qualifications

    WHO YOU ARE​

    • Detail and data oriented, organized​
    • Good verbal, written, and interpersonal skills needed​​
    • Someone who is motivated about their work and a passionate about the gaming industry ! ​​

    WHAT YOU NEED TO SUCCEED​

    • Bachelor/Masters degree in marketing or equivalent experience​
    • 1-2 years of experience managing performance marketing or UA campaigns, ​
    • Gaming or mobile experience is a plus​​
    • Fluent English mandatory.​

    Please attach a resume in English to your application.

    The Company
    New York, NY
    4,821 Employees
    On-site Workplace
    Year Founded: 1999

    What We Do

    We are Gameloft and our greatest reward is seeing that 1.5 million new Gameloft games are downloaded every day.

    Our dream to offer mobile games to the entire planet through our products is about to become a reality.

    We owe our success to the talent and passion of our teams. It is because of their dedication to excellence and attention to detail that we can offer games of unparalleled quality to our millions of fans.

    Do we have strong franchises? Yes! Just take a look at Asphalt, Order & Chaos, Modern Combat or Dungeon Hunter. . We also have a great network of partners to help us deliver cool new games to your favorite device. Think Universal, Illumination Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel®, Ferrari® and many more.

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