User Acquisition, Senior Specialist

Posted 2 Days Ago
Be an Early Applicant
2 Locations
Remote
Senior level
Information Technology
The Role
Responsible for implementing and optimizing performance marketing initiatives, managing user acquisition campaigns across various marketing channels, and analyzing data to optimize performance.
Summary Generated by Built In
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
Check out more information about Airalo in our Public Handbook here.

About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

As our Senior Specialist of User Acquisition you will be responsible for implementing and optimizing Airalo’s performance marketing initiatives. You will own paid media execution across Search, Social, Video and Display.
We are looking for someone with proven ability to deliver business results in the Google Ads platform space and has a track

Responsibilities include but are not limited to:

  • Developing and executing mobile app and web acquisition campaigns across various  marketing channels (Google Ads, META, among others)
  • Own measurement and reporting for acquisition campaigns, identifying insights to optimize performance
  • Work closely with the data team and regional directors to understand impact and incrementality
  • Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition
  • Supporting the team in producing testing frameworks for creative assets and optimization
  • Contributing to new and creative growth strategies for customer acquisition

Must Haves:

  • 4+ years of experience managing user acquisition campaigns in performance-driven, competitive verticals
  • Advanced in Google Ads (Search, App Campaigns, Performance Max, etc.) and META
  • Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
  • Strong presentation skills and the ability to synthesise their own and other’s thoughts into crisp and effective communications
  • Entrepreneurial spirit, able to take risks and put forth new ideas
  • Prior experience in the tech, travel, or telecommunications industry is a plus
  • Experience navigating mobile measurement platforms such as Adjust, Appsflyer or others is a plus

If you are interested in this role, please apply to the via the link

By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here.

To maintain transparency in our hiring process, we want to let you know that our recruitment team may use AI-powered tools to support specific tasks, such as assessing resumes and taking notes during interviews. We want to be clear that these tools are used to assist our team, and AI never makes the final hiring decision. That responsibility rests entirely with our amazing team of recruiters.

We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.

Top Skills

Adjust
Appsflyer
Google Ads
Meta
Mobile Measurement Platforms
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The Company
HQ: Delaware, Delaware
179 Employees
Year Founded: 2019

What We Do

Bringing you pain-free connectivity while you travel.

As travelers ourselves, we’ve faced the painful situations of not finding Wi-Fi, losing the SIM card you’ve carefully taped to the back of your phone, and the horror of coming home to an unexpected roaming bill.

We believe that in today’s modern world, connectivity and freedom should be accessible to all. Airalo is here to take away the pain and stress of researching and seeking out the best roaming deal. We’re here to let everyone stay connected globally while keeping it simple and pain-free.

Airalo is the world’s first eSIM store for travelers to access over 200+ eSIMs at the most affordable, local rates from around the world, all via eSIM-compatible smartphone, tablet, or PC. Airalo offers you both connectivity and freedom - you’ll never have to carry multiple SIM cards or change your number again, no matter where you are in the world.

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