The Role
Manage and optimize performance mobile user acquisition campaigns for iOS/Android games across ad networks. Collaborate with design and marketing, analyze user quality via internal reporting, optimize targeting and KPIs to improve ROI, and report results.
Summary Generated by Built In
Easybrain is looking for a skilled User Acquisition Manager, to acquire users for iOS/Android games through different mobile advertising networks and sources (sources list is flexible/tbd). You’ll be running performance marketing campaigns, cooperate on creatives with design team, optimize targeting, volumes, action events etc. in order to maximize UA campaigns performance.
Responsibilities:
- Ads campaigns management;
- Ads campaigns optimization (any kind) in order to improve ROI (decrease CPI, increase LTV/ARPU);
- Users quality analysis (based on internal reporting tools) in order to optimize/improve UA performance;
- Communication with Team Lead, Designers, Marketing Managers, Ad networks’ account managers;
- Reporting.
Requirements:
- Mobile user acquisition experience of 2+ years;
- Analytical skills and mindset;
- Common sense;
- Russian language proficiency is a must;
- English language level - intermediate+;
- A significant advantage would be experience in working with and managing campaigns on Applovin, Unity, Mintegral, also with preinstalls and incentivised traffic sources.
Benefits:
Besides the engaging tasks, support from experienced colleagues, challenge, and drive, we offer:
- Full support in relocating to countries where our offices are located;
- High-end market salary with performance bonuses;
- All needed equipment;
- Regular company events and monthly Friday meetings;
- Social benefits (private medical cover, sports reimbursement, etc.);
- Paid vacations, sick days;
- English, Greek, and Polish online language classes;
- Reimbursement for education and professional development.
Skills Required
- Mobile user acquisition experience of 2+ years
- Analytical skills and mindset
- Common sense
- Russian language proficiency
- English language level - intermediate+
- Experience with Applovin, Unity, Mintegral, preinstalls, and incentivised traffic sources
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The Company
What We Do
Easybrain is a mobile game developer focused on creating engaging puzzle and logic games. Founded in 2016, the company utilizes a data-driven approach and in-house analytics to enhance game development and performance marketing. Its portfolio includes popular titles such as Sudoku.com and Blockudoku, and it has achieved more than 2.5 billion downloads worldwide, helping players keep their brains active and fight stress.
