User Acquisition Manager

MWDN is an international recruitment and outstaffing company with 23+ years of experience connecting exceptional tech talent with leading companies across Israel, the USA, Great Britain, and Western Europe. In this role, MWDN acts as the recruitment partner, and the selected candidate will work directly with the client’s team on their product in an international environment

• Domain: Social Gaming
• Location: Israel
• Company size: 11-50 employees
• Founded in: 2022

Our client provides is a stable and fast-growing start-up operating in an exciting new segment of the social gaming industry. Due to their continued growth, they are looking for the right individual to join their team to help grow their affiliate marketing program.

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 2+ years of experience in user acquisition, digital marketing, or a similar role with a focus on managing high-budget campaigns.
• Strong analytical skills and proficiency in data analysis tools and platforms.
• Experience with pixel integrations, AppsFlyer, or other attribution tools.
• Proven ability to manage and optimize large budgets across multiple media channels.
• Excellent written and verbal communication skills, with the ability to create impactful ad briefs and provide constructive feedback.
• Demonstrated experience in relationship management and vendor negotiations.
• Creative problem-solving skills with a keen eye for detail.

1. Campaign Management and Optimization:

• Develop and execute user acquisition strategies across various media channels, including social media, DSPs, video networks, search engines, offerwalls, mobile and web platforms, and alternative media.
• Continuously monitor and optimize campaign performance to achieve key metrics and maximize ROI.
• Utilize data analytics to make informed decisions and adjustments to campaigns.

2. Creative and Ad Brief Development:

• Provide detailed feedback on creative assets and collaborate with the creative team to enhance ad content.
• Write clear and effective ad briefs that align with campaign objectives and audience insights.

3. Technical Expertise and Integration:

• Manage and troubleshoot pixel implementations and integrations across media networks to ensure accurate tracking and data collection.
• Leverage AppsFlyer or similar attribution tools to track, analyze, and report on campaign performance and user behavior.

4. Budget Planning and Management:

• Develop, manage, and optimize budgets for user acquisition campaigns, ensuring efficient allocation of resources and maximizing spend effectiveness.
• Conduct regular budget reviews and forecasts to align with strategic growth goals.

5. Relationship Management:

• Build and maintain strong relationships with media partners, platforms, and vendors.
• Negotiate contracts and manage relationships to secure favorable rates and opportunities.

6. Reporting and Analysis:

• Prepare and present detailed performance reports and insights to stakeholders, highlighting key findings and recommendations.
• Conduct deep-dive analyses to identify trends, opportunities, and areas for campaign improvement.

✅ Intro call with a Recruiter — ✅ Client intro HR interview — ✅ Home assignment — ✅ Final client interview — ✅ Offer