User Acquisition Manager

Posted 11 Days Ago
Be an Early Applicant
Tel Aviv, ISR
In-Office
Junior
Gaming
The Role
Manage high-budget performance marketing campaigns for mobile games and apps across Meta, Google Ads, AppLovin, TikTok, and other networks. Analyze campaign performance, optimize toward business goals, manage multiple priorities and deadlines, and collaborate with internal teams and external partners. The role requires strong analytical skills, attention to detail, advanced Excel knowledge, and fluent English.
Summary Generated by Built In
Description

Come and join a rapidly expanding mobile games company!

Who are we?

SuperPlay is a leading gaming company dedicated to creating unforgettable mobile gaming experiences. Founded in 2019 by industry experts from Playtika and Rovio, the company strives to develop innovative and exciting casual games that captivate millions of players worldwide and remain enjoyable for years to come.

Dice Dreams, our flagship game, has become a global sensation and a top-100-grossing hit, while Domino Dreams, our next big success, is also making a significant impact in the industry.

Our Newest Game – A Magical Collaboration with Disney!

Released in 2025, Disney Solitaire brings beloved Disney stories and characters to life in an unforgettable gaming experience.

Our team, headquartered in Tel Aviv, is made up of talented, passionate, and ambitious professionals. And the future is even more exciting! Want to be part of our journey? Check out the job description below.

What will you do at SuperPlay?
  • Campaign Ownership: Plan, launch, and scale high-budget mobile UA and retargeting campaigns across Meta, Google App Campaigns, AppLovin, TikTok, DSPs, and non-traditional networks to hit aggressive ROAS and KPI targets.
  • Data & Attribution Analysis: Conduct deep daily performance analysis across campaign, geo, and cohort levels. Leverage MMPs and internal BI tools to evaluate LTV, retention, and payback curves.
  • Creative Strategy & Experimentation: Partner closely with the Creative Studio to brainstorm, test, and iterate on high-performing video, static, and playable ad concepts based on funnel metrics (hook rates, IPM, D7 ROAS).
  • Strategic Partner Management: Build and maintain strong relationships with key ad networks, DSPs, and media partners; lead QBRs, negotiate terms, and unlock early access to new alpha/beta features.
  • Cross-Functional Alignment: Collaborate with Product, Monetization, Game Economy, and Data teams to align acquisition strategies with live-ops events, game updates, and economy changes.
  • Workflow & AI Optimization: Adopt cutting-edge AI tools and automated workflows to streamline campaign optimization, reporting, and creative testing.
  • Stay current with industry trends, platform updates, and competitive landscape to identify emerging opportunities.
Requirements
  • 1+ years of hands-on experience managing high-budget performance marketing campaigns across mobile gaming, mobile apps, or e-commerce (Meta, Google, AppLovin, TikTok, or DSPs).
  • Strong analytical and problem-solving skills with strong attention to detail.
  • Ability to manage multiple priorities, meet deadlines, and work toward performance goals in a fast-paced environment.
  • Excellent communication and collaboration skills, both within teams and with external partners.
  • Advanced knowledge of Microsoft Office Products, especially Excel.
  • Fluent English – both written and verbal (must).

Advantage:

  • Passion for Games & Art ⚡️
  • Experience working with non-traditional networks ֿ
  • B.A./B.Sc. in Economics/ Statistics/ Business Management/ Engineering or other quantitative fields

Skills Required

  • At least 1 year of experience managing high-budget, large-scale performance marketing campaigns for mobile apps, mobile games, or e-commerce
  • Experience with performance marketing platforms including Meta, Google Ads, and AppLovin
  • Strong analytical and problem-solving skills
  • Strong attention to detail
  • Ability to manage multiple priorities, meet deadlines, and work toward performance goals
  • Clear communication and effective collaboration with internal teams and external partners
  • Advanced knowledge of Microsoft Office, especially Excel
  • Fluent written and verbal English
  • Bachelor's degree in Economics, Statistics, Business Management, Engineering, or another quantitative field
  • Experience in the gaming industry
  • Experience working with non-traditional advertising networks
  • Passion for games and art
Am I A Good Fit?
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The Company
HQ: Beaverton, OR
414 Employees
Year Founded: 2019

What We Do

One of the fastest growing game startups in the world.

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