Areas of responsibility
Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.
Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.
Manage and optimize a multi-million dollar budget across paid media channels.
Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies.
Explore and evaluate user growth opportunities and prioritize by impact.
Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests).
Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners.
Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance.
Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.
Requirements
4+ years of relevant work experience.
In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus.
Experience working with an MMP (e.g., AppsFlyer).
Experience working with data analytics platforms (e.g., Amplitude).
Experience running lift tests.
Strong analytical and reporting skills.
Technical knowledge and experience setting up conversion tracking.
Excellent sense of accountability and ownership.
A blend of creative and analytical approaches to problem-solving.
Nice to have
Comfortable working within a fast-paced environment and leveraging AI tools.
Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment.
ASO experience is a plus.
Experience with Web2App marketing campaigns.
Experience with subscription businesses.
Affiliate marketing experience is a plus.
Skills Required
- 4+ years of relevant work experience
- Hands-on experience with Google Ads, Meta Ads, TikTok Ads, Apple Search Ads
- Experience working with an MMP (e.g., AppsFlyer)
- Experience working with data analytics platforms (e.g., Amplitude)
- Experience running lift tests
- Strong analytical and reporting skills
- Technical knowledge and experience setting up conversion tracking
- Excellent sense of accountability and ownership
- Blend of creative and analytical approaches to problem-solving
- Comfortable working within a fast-paced environment and leveraging AI tools
- Ability to work with minimal guidance and handle startup ambiguities
- ASO experience
- Experience with Web2App marketing campaigns
- Experience with subscription businesses
- Affiliate marketing experience
Huckleberry Labs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Huckleberry Labs and has not been reviewed or approved by Huckleberry Labs.
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Healthcare Strength — Job postings consistently list medical, dental, and vision insurance for full-time roles. This core coverage establishes a solid health benefits foundation for a small, remote-first startup.
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Retirement Support — Recent postings reference a 401(k), often with an employer match. This indicates meaningful retirement support is included in the total package.
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Parental & Family Support — Current role descriptions state paid parental leave for both primary and secondary caregivers. This breadth signals family-inclusive leave policies.
Huckleberry Labs Insights
What We Do
Having experienced first-hand the toll of sleep deprivation and the lack of tailored and accessible help for parents, we set out to solve this problem in a new way with a team of sleep experts and data scientists. Huckleberry's first product gets kids from newborns to 5 years old sleeping better and longer. After understanding your child's sleep scenario, our algorithms and sleep experts determine what will work for your situation. Possible to achieve this without leaving your child to cry or medicating them? Yes indeed. Get started at: iOS: https://itunes.apple.com/us/app/huckleberry-sleep-improvement-for-families/id1169136078 Android: https://play.google.com/store/apps/details?id=com.huckleberry_labs.app Learn more at www.huckleberrycare.com.
