The Role
Own and optimize Google Ads campaigns across Asia and Australia, managing budgets, bidding, testing, localization, compliance, and regional ROAS and CPA targets. The role requires hands-on PPC expertise in regulated financial services, performance analysis, mobile attribution knowledge, and cross-market coordination. Paid social management across Meta, TikTok, and Snapchat is beneficial but optional.
Summary Generated by Built In
Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets. You'll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets.
This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement.
What you'll do:
- Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role.
- Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix.
- Manage budget pacing and reallocation across markets and channels within your regions.
- Deliver against regional KPI targets: ROAS and CPA per first-time deposit.
- Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence.
- Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns.
- Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour.
- Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.
- Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations.
- Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers.
What we're looking for:
- 3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience required. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour — this is not transferable from a generic e-commerce or app-growth background without a steep ramp-up.
- Direct, deep platform experience in Google Ads (Search, PMax, UAC) — this is the core requirement.
- Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement.
- Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data).
- Comfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plus.
- Analytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding.
- Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to learn the company's compliance doctrine is a requirement.
- Fluent written and verbal English; additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required.
Skills Required
- 3+ years of hands-on PPC management experience
- Experience in fintech, trading, or regulated financial services
- Deep direct experience with Google Ads, including Search, PMax, and UAC
- Working knowledge of mobile attribution constraints, including iOS ATT and SKAdNetwork
- Ability to operate across multiple markets and currencies simultaneously
- Analytical fluency and ability to make budget or bidding decisions from performance dashboards
- Willingness to learn and operate within the company's compliance requirements
- Fluent written and verbal English
- Paid social experience with Meta, TikTok, or Snapchat
- Prior APAC or ANZ paid media experience
- Experience in regulated advertising environments and financial promotions rules
- Additional Asia-region language skills, such as Mandarin, Vietnamese, or Bahasa
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The Company
What We Do
Capital provides software that enables founders to raise, hold, spend, and send funds all in one place. Capital has evolved its flagship fundraising tool (formerly known as Party Round) to provide founders with banking solutions that streamline their startups.
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