We’re building a communication platform for Tier-1 markets with over 1 million users across the US, Canada, and the UK, transforming the way people connect and interact online. The product combines real-time communication, content, and social networking mechanics to create a space for authentic interaction — with no ads inside the platform.
About the role: We are currently scaling our UA direction and looking for an experienced Senior UA Manager ready to take full ownership of Google Ads and Bing Ads, with the opportunity to grow into a Lead role and build their own team over time.
This is not a support-focused position. You will independently shape the strategy, manage a $1M+ monthly budget, and test new acquisition channels across Tier-1 markets — without micromanagement or excessive approval layers.
Within 6–12 months, depending on performance and business needs, this role is expected to evolve into a Lead UA position with team management and full P&L ownership.
In this role, you will
Plan, launch, and optimize advertising campaigns in Google Ads and Bing Ads
Analyze campaign performance, generate insights, and define next steps
Launch and scale A/B tests to improve key performance metrics
Identify growth opportunities and scale successful campaigns
Develop and execute traffic acquisition and scaling strategies
Test new acquisition channels (Snapchat, AppLovin, Taboola, etc.) and scale those that demonstrate strong performance
Participate in the creation and testing of creatives, messaging, and landing pages
Conduct market and competitor analysis to identify new growth opportunities
Collaborate closely with Product, Creative, Funnel, and Analytics teams
It’s all about you
4+ years of experience in Performance Marketing / User Acquisition
Hands-on expertise with Google Ads, including PMax, Demand Gen, Search, Display, and YouTube — from strategy development to campaign optimization
Experience managing Bing Ads as a standalone acquisition channel, including Search, PMax, and Audience Network
Basic hands-on experience with Meta Ads or TikTok Ads, including campaign launch and performance analysis
Readiness to test new acquisition channels (Snapchat, AppLovin, Taboola, etc.) and scale the ones that deliver results
Experience managing budgets starting from $300K+ per month
Strong data-driven mindset with practical knowledge of GA4, GTM, attribution models, and cohort analysis
Ability to independently build reports, interpret data, and make day-to-day decisions without relying heavily on analytics teams
Practical experience with or willingness to actively use AI tools for analysis and automation of routine tasks
Understanding of Tier-1 markets (US, CA, UK), including audience behavior, seasonality, and competitive landscape
Ability to conduct competitor research using tools such as SimilarWeb, Semrush, Serpstat, Meta Ad Library, Google Ads Transparency Center, etc.
Upper-Intermediate English level (B2+) with the ability to work with reports and communicate effectively within an international team
Experience working with Meta Ads or TikTok Ads
Experience using Tableau or similar BI tools
Experience working with web-based products with a transactional monetization model
Would be a plus
What we offer
- Care and support:
- 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Comfortable working environment:
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Investment in your future:
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Hiring process
- Intro call
- Technical Interview
- Test Task
- Final Interview
- Reference check
- Offer
Skills Required
- 2+ years in a PPC or User Acquisition role
- Experience with Google Ads campaign setup and optimization
- Comfortable working with $100K+ monthly budgets
- Strong analytical mindset and data-driven decision-making
- Upper-Intermediate English (B2+)
- Background in product companies or cross-functional product teams
- Familiarity with social networking or similar competitive niches
- Understanding of Tier-1 markets and their specifics
- Understanding of digital marketing technologies
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
