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Elementor is the leading website builder for professionals on WordPress.
The Role
Lead user acquisition growth initiatives by developing strategies, optimizing campaigns, managing budgets and forecasts, conducting A/B tests, and monitoring performance metrics. The role collaborates cross-functionally to improve customer growth, ROI, and conversion rates.
Summary Generated by Built In
DescriptionElementor is seeking a User Acquisition Lead to drive growth initiatives in the marketing department, focusing on expanding our user base and optimizing acquisition strategies.Responsibilities
- Own the planning and execution of global, large-scale marketing campaigns on ad platforms such as Facebook, YouTube, and Google, ensuring KPIs are met.
- Drive growth into new marketing channels
- Manage and optimize marketing budgets with a focus on ROI, leveraging A/B testing and data-driven experiments to improve performance
- Collaborate with our Creative, Design, Revenue, and Product teams to align marketing efforts with business goals and create standout campaigns
- Monitor and analyze campaign data to continually optimize performance and report results to senior management
- 5+ years of experience managing large-scale campaigns – a must
- Strong understanding of user acquisition funnels and subscription-based business models (SaaS)
- Experience with multiple user acquisition channels (including Google, YouTube, Meta, ChatGPT Ads, etc.)
- High proficiency in building, optimizing & managing AI tools and workflows.
- AI Tool Proficiency: Hands-on experience using Generative AI tools for marketing creative production, copywriting, and rapid prototyping.
- Creative Automation & AI Generation: Leverage Generative AI tools (e.g., Midjourney, ChatGPT, Runway, ElevenLabs) to rapidly produce, localize, and iterate on high-performing ad creatives, copy, and visual assets.
- AI Tool Integration: Evaluate, adopt, and integrate emerging AI platforms and growth stacks to optimize workflow efficiency, creative production, and performance tracking.
- Data-driven mindset with strong analytical skills and the ability to work with large sets of data
- Proactive and adaptable with a growth mindset
- Hands-on experience with Google Analytics
- Deep understanding of SEO – an advantage
- Familiarity with WordPress – an advantage
- Creative thinking and copywriting skills – an advantage
- Excellent written and verbal communication skills in English
Skills Required
- 5+ years of experience in user acquisition or digital marketing roles
- Proven track record managing successful user acquisition campaigns
- Strong analytical skills with proficiency in data analysis tools
- Experience with A/B testing and optimization techniques
- Bachelor's degree in Marketing, Business, or a related field
- Excellent communication and interpersonal skills
- Familiarity with marketing automation platforms
- Experience in a tech or software company
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The Company
What We Do
Elementor is the leading website builder platform for professionals on Wordpress. Elementor serves web professionals including developers, designers and marketers and boasts a new website created every 10 seconds on its platform. Elementor is an open-source, GPLv3 licensed platform offering its platform both as free and premium.
