Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We are looking for an Associate Manager, User Acquisition (International) to support our core streaming business in major international regions (LATAM, EMEA, ASIA). You will own creative execution and optimization across social ad platforms within our performance media campaigns. The Associate Manager will also collaborate internally within the Growth and Paid Media team and externally across departments to develop a data-driven paid media creative strategy, informed by A/B testing. Reporting into the Senior Growth Marketing Manager, you will contribute to global paid media strategy that delivers on business growth goals.
About You
- 2+ years of experience on a digital marketing team or at an agency, working in ad platforms (e.g., Google, Facebook, TikTok, etc.) – implementing paid media campaigns and optimizing towards performance goals
- Experience managing creative A/B testing with a clear hypothesis, experiment setup, and applicable outcome
- Demonstrate and problem solving with an analytical and results-driven mindset
- Experience with various measurement and analytics tools:
- Web analytics (e.g., Google Analytics, Amplitude, Mixpanel)
- Mobile measurement partners (e.g., Singular, Adjust)
- Data visualization tools (Tableau, Looker, Data Studio, etc.)
- Experience in entertainment or subscription-based services preferred, interest in anime
A day in the life of an Associate Manager, User Acquisition (International):
- Launch and increase ads across multiple marketing channels for multiple international regions (LATAM, EMEA, ASIA) with a primary focus on paid social
- Evaluate ad performance and summarize relevant, applicable insights to a broad range of audiences
- Compile and present weekly and monthly creative performance reporting
- Develop A/B tests to determine best performing ad formats, creatives, and messaging
- Leverage creative performance insights to inform localized paid media creative strategy
- Operational support on daily processes such as:
- Manage creative library of assets for paid media across international regions and for all performance media channels
- Submit paid media creative requests and work with creative project manager on asset development
- Manage financial operations such as creating purchase orders and reconciling invoices
#LifeAtCrunchyroll #LI-remote
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
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What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere.
With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.
From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.
Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.
We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
