The Role
Leads integrated advertising campaign planning, execution, optimization, and performance analysis across programmatic, search, and social platforms. Manages budgets, media plans, campaign tools, stakeholder communications, risks, and cross-functional coordination to improve return on investment and achieve business goals. Provides actionable insights, oversees campaign delivery and pacing, and communicates results to leadership.
Summary Generated by Built In
Position Summary...What you'll do...Role summary:
The Manager, Campaign Management, leads the planning, coordination, and execution of advertising campaigns across multiple platforms to drive business growth and customer engagement. This role requires strong analytical and financial acumen to evaluate campaign performance, optimize strategies, and provide actionable insights to stakeholders. The position involves collaborating with cross-functional teams to align marketing initiatives with business objectives while managing budgets and ensuring compliance with company standards. The ideal candidate demonstrates expertise in programmatic, search and social media advertising, media planning, and stakeholder communication to deliver measurable results in a dynamic environment.
About the team:
The Media Activation team transforms media strategies and client commitments into live, optimized campaigns. They manage campaign setup, delivery, pacing, and performance while resolving execution challenges to ensure outcomes align with client and financial goals. Positioned at the intersection of strategy, technology, and revenue delivery, the team influences revenue conversion and budget utilization. This role demands technical platform expertise, strategic judgment to identify risks early, troubleshooting systems, and the ability to assess and optimize performance. Strong communication skills are essential to collaborate effectively across the organization and support successful campaign outcomes.
What you'll do:
What you'll bring:
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-09930: The annual salary range for this position is $80,000.00 - $155,000.00
Hoboken, New Jersey US-10649: The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
The Manager, Campaign Management, leads the planning, coordination, and execution of advertising campaigns across multiple platforms to drive business growth and customer engagement. This role requires strong analytical and financial acumen to evaluate campaign performance, optimize strategies, and provide actionable insights to stakeholders. The position involves collaborating with cross-functional teams to align marketing initiatives with business objectives while managing budgets and ensuring compliance with company standards. The ideal candidate demonstrates expertise in programmatic, search and social media advertising, media planning, and stakeholder communication to deliver measurable results in a dynamic environment.
About the team:
The Media Activation team transforms media strategies and client commitments into live, optimized campaigns. They manage campaign setup, delivery, pacing, and performance while resolving execution challenges to ensure outcomes align with client and financial goals. Positioned at the intersection of strategy, technology, and revenue delivery, the team influences revenue conversion and budget utilization. This role demands technical platform expertise, strategic judgment to identify risks early, troubleshooting systems, and the ability to assess and optimize performance. Strong communication skills are essential to collaborate effectively across the organization and support successful campaign outcomes.
What you'll do:
- Lead the planning, coordination, and execution of integrated marketing campaigns to meet business objectives and optimize return on investment.
- Analyze campaign performance data and provide actionable insights to stakeholders for continuous improvement and strategic decision-making.
- Manage budgets effectively, ensuring alignment with financial goals and maximizing resource utilization.
- Collaborate with cross-functional teams and external partners to develop impactful media plans and advertising strategies.
- Oversee campaign platforms and tools, recommending enhancements to improve efficiency and effectiveness.
- Communicate campaign progress, risks, and results clearly to senior leadership and key stakeholders.
What you'll bring:
- Proven expertise in campaign management, including programmatic and online advertising platforms.
- Strong business and financial acumen with experience in budget management and performance analysis.
- Proficiency in data analysis and the ability to translate insights into actionable marketing strategies.
- Skilled in stakeholder management and effective communication across varied teams and leadership levels.
- Experience with integrated marketing communications, media planning, and bid management tools.
- Ability to develop and optimize advertising campaigns using advanced analytics and decision-making skills.
- Demonstrated project management capabilities, ensuring timely delivery and risk mitigation.
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-09930: The annual salary range for this position is $80,000.00 - $155,000.00
Hoboken, New Jersey US-10649: The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Skills Required
- Expertise in campaign management, including programmatic and online advertising platforms
- Business and financial acumen with experience in budget management and performance analysis
- Data analysis skills and ability to translate insights into actionable marketing strategies
- Stakeholder management and communication skills across varied teams and leadership levels
- Experience with integrated marketing communications, media planning, and bid management tools
- Ability to develop and optimize advertising campaigns using advanced analytics and decision-making skills
- Project management capabilities, including timely delivery and risk mitigation
Walmart Global Tech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.
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Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
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Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
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Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.
Walmart Global Tech Insights
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The Company
What We Do
Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.
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