The Role
Leads creative automation strategy and Generative AI implementation across marketing workflows. Develops technology roadmaps, oversees platform adoption and support, monitors workflow performance, establishes metrics, manages resources, mentors technical teams, collaborates with agencies and internal stakeholders, and reports business impact to senior leadership.
Summary Generated by Built In
Position Summary...What you'll do...Role summary:
The Director, Creative Automation leads the development and execution of strategies to enhance creative production through advanced automation technologies, including Generative AI. This role drives efficiency, scalability, and consistency across marketing workflows by implementing innovative tools and managing technology roadmaps. Collaborating closely with internal teams and agency partners, the position ensures alignment with business objectives while overseeing resource allocation and team development. The Director continuously evaluates automation performance, fosters a culture of innovation, and provides strategic insights to senior leadership to optimize creative processes and deliver measurable business impact.
About the team:
The team leads the development and execution of marketing automation and AI strategies to enhance efficiency and scalability across creative workflows. Collaborating closely with cross-functional partners, they drive innovation by integrating advanced technologies and optimizing processes. The group focuses on delivering measurable business impact through technology roadmaps, resource management, and continuous improvement. They foster a culture of professional growth, technical expertise, and operational excellence, ensuring alignment with business goals while supporting adoption of new tools. This team plays a critical role in advancing automation capabilities within a large, dynamic marketing ecosystem.
What you'll do:
What you'll bring:
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
Option 2: 9 years' experience leading creative teams.Preferred Qualifications...
The Director, Creative Automation leads the development and execution of strategies to enhance creative production through advanced automation technologies, including Generative AI. This role drives efficiency, scalability, and consistency across marketing workflows by implementing innovative tools and managing technology roadmaps. Collaborating closely with internal teams and agency partners, the position ensures alignment with business objectives while overseeing resource allocation and team development. The Director continuously evaluates automation performance, fosters a culture of innovation, and provides strategic insights to senior leadership to optimize creative processes and deliver measurable business impact.
About the team:
The team leads the development and execution of marketing automation and AI strategies to enhance efficiency and scalability across creative workflows. Collaborating closely with cross-functional partners, they drive innovation by integrating advanced technologies and optimizing processes. The group focuses on delivering measurable business impact through technology roadmaps, resource management, and continuous improvement. They foster a culture of professional growth, technical expertise, and operational excellence, ensuring alignment with business goals while supporting adoption of new tools. This team plays a critical role in advancing automation capabilities within a large, dynamic marketing ecosystem.
What you'll do:
- Develop and execute strategies to automate creative production workflows, enhancing efficiency, scalability, and consistency.
- Lead the creation and implementation of a technology roadmap focused on automation and innovative tools, including Generative AI.
- Collaborate with agency partners and internal teams to align automation initiatives with creative and business objectives.
- Oversee adoption, integration, and ongoing support of automation platforms, ensuring optimal utilization.
- Monitor and analyze automated workflows and outputs to drive continuous improvement and maintain quality standards.
- Manage resource allocation, mentor team members, and foster a culture of innovation and collaboration.
- Establish performance metrics and report progress to senior leadership.
What you'll bring:
- Proven experience in developing and executing creative automation strategies to enhance efficiency and scalability.
- Strong expertise in workflow automation and integrating generative artificial intelligence within marketing processes.
- Demonstrated ability to lead technology roadmap development and implement innovative automation tools.
- Skilled in resource allocation, project management, and driving cross-functional collaboration with internal teams and agency partners.
- Experience mentoring and developing technical teams focused on automation support and continuous improvement.
- Proficient in analyzing data to measure automation performance and optimize creative production outcomes.
- Ability to align automation initiatives with business objectives and maintain high standards of quality and consistency.
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s degree in design, marketing, creative writing, advertising, fine arts, or related area and 7 years' experience leading creative teams.Option 2: 9 years' experience leading creative teams.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
experience in web development., experience using Adobe Premier, Final Cut Pro, or related video editing software., experience using Microsoft PowerPoint, Adobe Creative Suite, or related presentation programs., Experience working with animation software., Project Management Certification, Project management experiencePrimary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Skills Required
- Bachelor's degree in design, marketing, creative writing, advertising, fine arts, or a related area, plus 7 years of experience leading creative teams
- 9 years of experience leading creative teams
- Experience in web development
- Experience using Adobe Premiere Pro, Final Cut Pro, or related video editing software
- Experience using Microsoft PowerPoint, Adobe Creative Suite, or related presentation programs
- Experience working with animation software
- Project Management Certification
- Project management experience
Walmart Global Tech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.
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Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
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Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
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Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.
Walmart Global Tech Insights
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The Company
What We Do
Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.
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