The Role
The Content Strategist develops and optimizes customer-centric content strategies, guides campaign messaging and storytelling, and collaborates across teams to enhance content effectiveness.
Summary Generated by Built In
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
**Travel to Office expectations**
For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.
For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.
Position Summary:
The Content Strategist supports the marketing team by shaping content initiatives, optimizing messaging, and guiding campaign development. This role will focus on high-level strategy and content innovation, ensuring alignment with customer needs, marketing objectives, and sales enablement efforts.
The ideal candidate will work closely with cross-functional teams to analyze content performance, refine messaging, and develop strategic frameworks for content initiatives that drive engagement and conversions. Leverage AI tools available to work more efficiently and to streamline the content strategy process.
Key Responsibilities:
- Develop & Optimize Content Strategy – Shape and refine customer-centric content strategies to improve engagement and drive demand. Leverage AI tools available to work more efficiently and streamline the strategy process.
- Campaign Messaging & Storytelling – Provide strategic guidance on upsell campaigns, demand generation, and educational content.
- Data-Driven Decision-Making – Work with analytics teams to evaluate content performance, track key metrics, and optimize strategies based on data insights.
- Cross-Team Collaboration – Embed with product marketing, demand generation, and sales teams to ensure content aligns with business priorities and resonates with target audiences.
- Content Framework & Best Practices – Establish strategic guidelines for content positioning, brand storytelling, and audience segmentation to enhance marketing effectiveness rooted in SEO/GEO best practices
Required Skills & Qualifications:
- 5-7 years experience in content strategy, marketing campaign development, and customer engagement.
- Ability to analyze content performance metrics and translate insights into actionable strategies
- Strong understanding of demand generation, ABM (Account-Based Marketing), and content-driven sales enablement.
- Degree in marketing, communications, or a related field.
Preferred Experience:
- Background in healthcare marketing is a plus but not required.
- Experience leading content workshops, brainstorming sessions, and marketing strategy discussions.
#LI-DNI
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Top Skills
Ai Tools
Seo
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
PointClickCare is the market leader driving the transformation of healthcare vulnerable and complex populations through a broad, connected care network powered by deep insights with a commitment to value, outcomes and innovation. We connect post-acute and acute care settings, people and systems like no other company. Our steadfast commitment to our culture and to providing growth opportunities to our employees is evidenced by recent recognition of PointClickCare as one of Canada’s best-managed companies and most admired corporate cultures.
