[UPLIVE Company] Senior UA Marketing (Mobile Games)

Sorry, this job was removed at 07:28 p.m. (UTC) on Monday, Aug 17, 2026
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Ho Chi Minh City, VNM
In-Office
Senior level
Information Technology • News + Entertainment
The Role
Lead user acquisition strategy across 5-7 mobile game titles, manage large-scale ad budgets and campaigns on major networks, define launch and creative testing strategies, collaborate with Product/Monetization/Creative/Data teams, and perform market research and competitive analysis to drive DAU, ROAS, and growth.
Summary Generated by Built In
ABOUT THE JOB
 
Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.
 

WHAT YOU WILL DO

  • Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
  • Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
  • Define UA launch strategies for new titles, including pre-registration campaigns
  • Define conceptual creative strategies and testing processes
  • Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
  • Stay ahead of trends by conducting market research and competitive analysis
  • *** Duties and responsibilities outlined above are representative, but not all-inclusive.
     

QUALIFICATIONS

  • 3+ years of hands-on UA experience in mobile gaming industry
  • Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
  • Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
  • Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
  • Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
  • Fluent English (written + speaking) is a must
  •  
    TO COMPLEMENT OUR TEAM, YOU SHOULD BE
  • A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
  • Solution-oriented, self-motivated and have the attitude to get things done
  • Comfortable with uncertainties and changes in a fast-paced environment
  • Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER

  • Competitive salary, 100% salary during probation
  • Performance bonus with 30% of company profit shared with no cap
  • Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
  • Minimum 12 days paid annual leave + 10 days paid sick leave.
  • 12 days working from home per year
  • Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
  • Free daily lunch with 10+ menu options.
  • Free daily F&B: Snacks, juice, beverage, tea-time
  • Monthly/Bi-monthly team activity allowance
  • Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
  • Sponsored sports activities: badminton, soccer, ...
  • Sponsored overseas conferences and industry events for all levels.
  • ••Modern equipments/AI tool provided.

Consent Notice for Personal Data Processing

• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!

 
How To Apply?
Click the button or contact us at [email protected]

Skills Required

  • 3+ years of hands-on user acquisition experience in the mobile gaming industry
  • Expertise in Google UAC, Meta ads, or SDK ad networks
  • Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs
  • Experience with ad monetization and strong relationships with ad networks (UA and monetization)
  • Experience in Hybrid Casual or IAP-driven UA
  • Fluent English (written and spoken)
  • Self-driven with strong communication, reporting, and data-informed recommendation skills

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The Company
HQ: Ho Chi Minh City
222 Employees
Year Founded: 2014

What We Do

Amanotes is a leading music tech company with the mission of delivering the best music interactive experience to users. Since 2014, 30+ music games and mobile applications were published under our name with 2+ billion downloads worldwide and 120+ million monthly active users. In 2019, we were proudly listed as the #1 mobile apps publisher from Southeast Asia, the #1 music games publisher in the world, and one of the top 20 mobile apps publishers in the world across all categories. If you love to work in a friendly and fun environment with music all around the corner, come join us! Explore our products on Google Play and iOS App Store such as Magic Tiles 3, Tiles Hop, Dancing Ballz, and more than 30 others.

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