Responsibilities:
Are you eager to help lead your discipline, serve as an expert of your craft and have a global impact? We are seeking a talented and enthusiastic Senior User Acquisition Manager to join our new AAA team, Uncapped Games. The ideal candidate will help drive paid media strategy and execution at a global scale, for an all-new and original IP, Battle Aces - serving as a paradigm shift for the RTS genre. This position is for passionate experts of their craft, who love defining the roadmap for a successful game launch and onboarding players from RTS, MOBA & Strategy game target audiences.
Perks:
- Freedom to dip your toes into other disciplines and influence others beyond the boundaries of your role
- Flexible remote work options based on project needs
- Highly creative and collaborative start-up culture
- Competitive pay and benefits
What you’ll get to do:
- Work hand in hand with Publishing experts, creative teams to help refine the look & feel of ad campaigns aiming to help broaden the market reach for a genre bending strategy game
- Own agency relationship management process to review and analyze placement execution, ROI and a/b testing of various messaging and creative approach
- Develop the cadence of ongoing asset support for both new users and retention-based ad campaigns
- Evangelize IP brand pillars applying best practices to help define the quality bar of our user acquisition pipeline
Requirements:
What we are looking for:
- Experience shipping multiple AAA games and owning the paid media life cycle cadence from inception, to launch and ongoing live operations
- Proven track record of successful asset development and a/b testing that had an impact of both raising awareness and providing ROI driven campaigns
- Deep understanding of brand principal execution and turning concepts into realistic campaigns that have had results at a global scale
Pluses:
- Experience working in the RTS, strategy or MOBA genres
Location State(s)
California
The base pay range for this position in the state(s) above is $110,400 to $231,600 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.
What We Do
Tencent uses technology to enrich the lives of Internet users.
Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks.
Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China.
Our financial technology and business services support our partners' business growth and assist their digital upgrade.
We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry.
Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
