UKI Marketing Communications Planning Manager

Job Description:

Marketing Communications Planning Manager

Salford Quays M50 3SP or Staines TN18 3DZ – hybrid, 1-2 days per week in the office

Permanent

Full Time 37.5 hours per week

Salary £39500 - £49500 depending on experience

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

We make health happen

The role

You’ll be part of the Strategy & Planning Team, playing an important role in the development and delivery of the Consumer strategy and story – both internally and externally.

Responsible for the creation and development of market and customer Insight to inform our Strategic and Delivery objectives in the Marketing & Distribution team.

You’ll maintain and manage the Consumer Segmentation and associated programmes in the department, making sure our segmentation is live, relevant and informs our plans across Consumer.

You’ll also support with the effective prioritisation and management of work.

How you’ll help us make health happen

• You’ll undertake horizon scanning for opportunities and spotting gaps in telling our story, working with teams to develop solutions.
• Maintain an always on approach to insights across the market, industry and customers to provide timely and helpful Insights.
• Create a monthly Insight Report that brings covers a key Insight topics.
• Support all Insight requests from the Senior Leadership Team and wider Consumer Leadership Team
• Maintain and build the Consumer Segmentation ands associated programmes especially in our Intermediary team.
• Ensure the Segmentation informs and drives plans across Consumer.
• Maintain an integrated approach to planning our corporate communications and content process across UK Insurance.
• Work with the Head of Marketing Communications on the development of a High-Level Quarterly Comms Plans and manage a monthly review with Marketing Managers.
• Create great stakeholder relationships across the business, including Brand, Clinics, Digital, Product, Proposition, OHCM.
• Manage complex marketing and communications initiatives, providing oversight and clear reporting.
• Develop and deliver executive updates, dashboards and reports.
• Work with a range of external agencies, commissioning activity building strong relationships.
• Ensure a robust risk management framework is in place.

You

• Proven successful experience in a marketing and communications role, ideally in a complex, regulated environment.
• Experience of communications strategy development and implementation across the full marketing mix.
• Experience of developing integrated, audience-centric campaigns and commissioning and working with agencies
• Experience of delivering complex communications plans and leading and delivering multiple projects
• A strong, determined communicator and negotiator with effective, persuasive communication up to senior / board level.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell.
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format please email: [email protected]

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Bupa Place