UK - Senior Search Manager

Reposted 5 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
AdTech • Digital Media • Marketing Tech
The Role
The Senior Search Manager will lead strategy and performance for paid search accounts, develop client relationships, and mentor junior team members while driving growth for clients through tailored solutions and campaign management.
Summary Generated by Built In
The Role

We’re looking for a Senior Account Manager to lead the strategy, performance, and client relationships across a portfolio of paid search accounts. You’ll combine deep Google Ads and Microsoft Ads expertise with strong strategic thinking to deliver measurable growth for clients, while also managing and developing junior team members.

You’ll work across a broad range of clients - from fast-growing SMBs to established enterprise brands - developing tailored paid search strategies, driving innovation, and ensuring campaigns consistently deliver against performance goals.

This is a great opportunity for someone who enjoys owning paid search strategy end-to-end, driving account growth, and using testing, automation, and data-led insights to improve performance at scale.


Key ResponsibilitiesClient Leadership
  • Build strong, trusted relationships with senior client stakeholders and lead client calls
  • Communicate paid search performance insights, recommendations, and strategy clearly and confidently
  • Provide proactive updates on campaign performance, risks, and growth opportunities
  • Develop a deep understanding of client goals, markets, competitors, and commercial priorities
  • Act as the key escalation point for paid search performance and strategy within accounts
Paid Search Strategy & Campaign Management
  • Own the strategy, setup, and optimisation of paid search campaigns across Google Ads and Microsoft Ads
  • Ensure campaigns are built and managed to best practice standards (structure, keywords, bidding, tracking, and creative)
  • Develop structured testing roadmaps to continuously improve performance
  • Analyse campaign performance data and translate insights into clear actions
  • Manage budgets and forecasts to ensure campaigns meet or exceed client KPIs (CPA, ROAS, revenue, etc.)
  • Stay ahead of platform updates, automation features, and wider paid media trends
  • Ensure QA processes are followed across all paid search activity
Driving Growth
  • Identify and deliver opportunities to grow client accounts through increased budgets, expanded scope, or new paid search solutions
  • Contribute paid search strategy and insights to new business pitches
  • Support the development of innovative tools, processes, and automation approaches to improve performance and efficiency
  • Proactively identify commercial opportunities across existing accounts and act on them
  • Lead on paid search strategy for smaller new business opportunities
Team Leadership
  • Mentor and support junior team members in their paid search development
  • Provide clear feedback and guidance on campaign builds, optimisation, and strategy
  • Ensure effective prioritisation and delegation of workload across shared accounts
  • Oversee the quality of work delivered by junior team members
  • Share learnings, insights, and best practices across the wider team
  • Support development of team capability through training and knowledge sharing

What We’re Looking For
  • Strong experience managing paid search campaigns (Google Ads and Microsoft Ads)
  • Proven ability to lead paid search strategy and deliver performance growth
  • Strong analytical mindset with excellent optimisation and problem-solving skills
  • Confident client leadership and communication skills
  • Experience managing or mentoring junior team members
  • Strong understanding of bidding strategies, keyword strategy, and account structure
  • Commercial awareness with a focus on account growth
  • Interest in automation, AI, and the future of paid search

Why Join Us
  • Work across a diverse portfolio of paid search clients and industries
  • Lead strategic, high-impact Google Ads and Microsoft Ads accounts
  • Play a key role in shaping client growth and paid search strategy
  • Be part of a collaborative, high-performance digital media team
  • Opportunity to influence wider agency paid search proposition and innovation

Our PackageSalary

We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.

Benefits

A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.

Policies

Forward-thinking policies designed to support a high-performance and balanced working culture.

Learning and Development

Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.

What to Do Next

If you like what you’ve read, hit the Apply button - we look forward to receiving your application.


Our Unique Hiring Process

We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, nor is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

If you are shortlisted, we’ll invite you to the next stage, which typically includes two or three interviews. We love giving feedback, and you’ll be kept well informed throughout the application process.

Skills Required

  • Strong experience managing paid search campaigns
  • Proven ability to lead paid search strategy and deliver performance growth
  • Strong analytical mindset with excellent optimisation and problem-solving skills
  • Confident client leadership and communication skills
  • Experience managing or mentoring junior team members
  • Strong understanding of bidding strategies, keyword strategy, and account structure
  • Commercial awareness with a focus on account growth
  • Interest in automation, AI, and future of paid search
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The Company
HQ: New York City, NY
861 Employees
Year Founded: 2001

What We Do

Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment. Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment. The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.

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