UK Sales & Education Specialist - Freelance

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

The amika UK Sales & Education Specialist is responsible for driving sales performance and brand awareness across key UK retail partners. As a core member of the amika UK Field Team, this role brings the brand to life in-store through exceptional education, client engagement, and relationship-building with Beauty Advisors and store leadership.

Anchored in a passion for premium haircare and a customer-first mindset, the Sales & Education Specialist is a true brand ambassador—someone who inspires confidence in amika’s products, delivers best-in-class service, and consistently drives results.

hourly rate: £16 per hour

hours per week: minimum, 24

location: London (must be based in London + have the right to work in the UK)

what you'll do:

sales & client experience

·       Engage every guest through personalized consultations, haircare analysis, and product recommendations

·       Perform product demonstrations to educate, excite, and drive conversion.

·       Meet sales, product, and event targets while delivering exceptional customer service

education & brand advocacy

·       Educate Beauty Advisors and store teams on amika products, key launches, and brand values

·       Inspire and motivate store teams to become confident amika advocates

·       Represent amika’s mission and brand standards at all times

in-store execution

·       Maintain gondolas and fixtures to brand standards (replenishment, testers, signage, cleanliness)

·       Identify merchandising, inventory, and competitive opportunities and communicate back to the amika team

reporting &communication

·       Track sales performance and provide results-driven reporting after each shift

·       Share consistent in-store feedback, including customer insights, competitive activity, and operational needs

·       Maintain a consistent store visit schedule focused on peak days and hours

operations

·       Execute events, sampling initiatives, and additional retail support as directed

·       Complete other operational tasks as required

must haves:

• 2+ years of beauty retail experience (haircare strongly preferred)
• Passion for premium haircare, education, and consultative selling
• Confident and comfortable demonstrating products and making recommendations
• Strong sales acumen with the ability to build and close a sale
• Excellent communication skills (verbal, written, and presentation)
• Professional presence with a warm, memorable, and positive attitude
• Ability to work independently while collaborating effectively with a team
• Comfortable speaking to groups and motivating store teams
• Flexible schedule required, including weekends, evenings, and holidays
• A minimum availability of 24 hours a week
• Willingness to travel locally

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!