The Role
Lead and scale UGC and affiliate programs across the companys fashion brands by recruiting and managing creators and partners, coordinating content and gifting, optimizing performance via affiliate platforms, and reporting on KPIs while collaborating with creative, social, and paid teams to repurpose high-performing content.
Summary Generated by Built In
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are looking to hire a full-time UGC/Affiliate Manager for DNAM Brands.
In this role, you will lead the growth and management of our affiliate program across our portfolio of iconic brands—including Von Dutch, Ed Hardy, Trina Turk, Valentino Orlandi, and Badgley Mischka—driving revenue through strategic partnerships, performance optimization, and structured reporting. Working closely with Marketing and Creative teams, you will recruit and nurture high-impact creators and partners, coordinate gifting and content execution, and align campaigns with broader brand and business objectives. This role requires strong organization, clear communication, and a deep understanding of affiliate platforms, UGC strategy, and the evolving creator ecosystem across TikTok and Instagram.
The Affiliate Manager plays a critical role in scaling performance-driven partnerships—ensuring programs are thoughtfully managed, data-informed, and consistently aligned with growth goals.
You must be based in or willing to commute to our office to be considered for this position.
Responsibilities
- Manage and scale the UGC and affiliate programs across social and e-commerce platforms
- Recruit, onboard, and nurture creators, affiliates, and brand partners
- Develop briefs, track deliverables, and ensure content aligns with brand voice and goals
- Monitor performance, optimize campaigns, and report on KPIs and ROI
- Collaborate with creative, social, and paid teams to repurpose high-performing content
Qualifications
- 2–4 years of experience in UGC, affiliate, or influencer marketing
- Strong understanding of TikTok, Instagram, and creator ecosystems
- Experience managing affiliate platforms and performance tracking
- Strong communication and relationship-building skills
Skills Required
- 2-4 years of experience in UGC, affiliate, or influencer marketing
- Strong understanding of TikTok, Instagram, and creator ecosystems
- Experience managing affiliate platforms and performance tracking
- Strong communication and relationship-building skills
- Must be based in or willing to commute to the company's office
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The Company
What We Do
Silhouette America is a leading manufacturer of arts and crafts products, focusing primarily on personal desktop cutting systems. The company empowers creativity for crafters and makers through the production of electronic cutting machines, such as the Cameo and Portrait series, and accompanying intuitive design software, providing precision and control for a wide variety of creative projects.
