Job Position: Digital Campaign Manager
Department: Digital Sales
Reports to: Senior Vice President, Digital Operations
FLSA: Exempt (PRO-CRE)
Status: Full-time
Work Location: Atlanta, GA, Baltimore, MD, Charlotte, NC, Dallas, TX, Houston, TX, Indianapolis, IN, Philadelphia, PA, Raleigh, NC, Richmond, VA,
OVERVIEW:
The Digital Campaign Manager is responsible for overseeing the execution, optimization, accuracy, and performance of digital advertising campaigns across assigned markets. This role serves as a key operational leader within their region, ensuring campaigns are delivered accurately, issues are resolved quickly, and internal teams are supported through clear communication and strategic problem-solving. The DCM works closely with the Digital Product Team (IMM), leadership, and support departments to maintain high standards of campaign execution and client satisfaction.
ESSENTIAL RESPONSIBILITIES:
- Oversee digital campaign fulfillment within assigned markets, from order entry to recap delivery, acting as “air traffic control” between Sales and Product Teams
- Act as the day-to-day point-of-contact for Sales when it comes to running digital campaigns for their clients
- Review and approve digital orders in Wide Orbit for assigned markets
- Work directly with Integrated Marketing Specialists (sales) and Digital Sales Managers to collect all needed creative assets to fulfill campaign delivery
- Create the digital campaign ticket in ClickUp, ensuring all campaign details are entered, including but not limited to digital product, impression/delivery, targeting requirements, etc.
- Submit and manage any design requests to the Creative Services team
- Assign digital campaign elements to specialized Product teams for trafficking via ClickUp
- Collect campaign delivery data and screenshots from the Product Team to produce digital campaign recaps for local Sales teams in assigned markets
- Hold regular stand-up calls with DSMs in assigned markets to ensure successful campaign delivery
- Work with the Digital Sales Manager to assist with proposal creation, providing creative guidelines and details on deliverables
- Hold regular stand-up calls with Digital Product teams to ensure campaigns are delivering properly and optimized for client success
- Lead problem-solving efforts related to digital campaign delivery, performance challenges, and technical issues
- Ensure campaign accuracy, including correct targeting, creative placement, scheduling, and reporting
KNOWLEDGE/SKILLS/ABILITIES:
- Strong understanding of all O&O platforms, as well as extended network/audience platform digital advertising platforms, mobile streaming, Meta, SMS and email marketing tools
- Proven ability to analyze campaign performance data and apply insights for optimization
- Exceptional problem-solving and troubleshooting skills
- Strong communication skills with the ability to coordinate across internal teams and leadership
- Experience managing or mentoring team members in a campaign or digital services environment
- High attention to detail with a strong commitment to campaign accuracy and quality control
- You must be able to work as part of a team
- You must be enthusiastic and disciplined; a self-starter who can thrive in fast-paced environments with tight deadlines and aggressive performance targets
- Demonstrated ability to lead, motivate and direct a team to include but not limited to:
- Provide regular constructive feedback
- Resolve issues/conflicts with diplomacy on time
- Provide ongoing guidance and support for growth and development
- Deploy effective coaching skills
- Practical understanding of anti-harassment and discrimination laws
- Ability to effectively administer performance reviews, and corrective action plans as appropriate.
- Ensure team (s) attend mandatory department and/or mandatory company training (s) as required.
- Submitting a criminal background check
- Legal right to work in the United States
DIGITAL CAMPAIGN MANAGER QUALIFICATIONS
Bachelor’s Degree preferred, minimum 5 years’ experience in media, marketing, advertising or related experience; or equivalent professional experience.
Skills Required
- Minimum 5 years of experience in media, marketing, advertising, or a related field, or equivalent professional experience
- Bachelor's degree
- Strong understanding of digital advertising platforms, mobile streaming, Meta, SMS, and email marketing tools
- Ability to analyze campaign performance data and apply optimization insights
- Strong problem-solving, troubleshooting, communication, and cross-functional coordination skills
- Experience managing or mentoring team members in a campaign or digital services environment
- Ability to lead, motivate, coach, and direct a team, including performance feedback and conflict resolution
- Understanding of anti-harassment and discrimination laws
- Ability to administer performance reviews and corrective action plans
- Ability to work as part of a team in a fast-paced environment with tight deadlines and performance targets
- Successful criminal background check
- Legal right to work in the United States
What We Do
Launched in January 2004, TV One (www.tvone.tv) serves more than 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.
