TVAD Specialist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a TV, Video, Audio & Display (TVAD) Specialist, you will help build, launch, manage, and improve media campaigns across TV, audio, and display (CTV/OTT, online video, digital audio/podcasts, programmatic display). You will ensure campaigns run smoothly, efficiently, and in line with Tinuiti's standards to drive new customer and revenue growth while keeping efficiency on track. You'll support senior buyers and strategists on day-to-day execution, campaign QA, pacing, and reporting, acting as a key point of contact for internal teams (Client Leadership, cross-channel Pod teams like Search, Social, and Commerce) and external partners to keep campaign execution seamlessly on track. You will use your growing knowledge of the media marketplace and tools to turn performance data into clear, action-oriented next steps, surface issues early, and implement thoughtful optimizations. 

Level and scope alignment

• Level: Specialist (IC). Focuses on routine and limited non-routine work/assignments with guidance; applies acquired concepts; learns quickly; and escalates risks appropriately.

• Scope: Owns defined parts of the buying, setup, stewardship, QA, pacing, and reporting processes (including research, orders/trafficking, tags, and delivery checks). Contributes to campaign planning, optimizations, partner engagement, and client updates across multiple accounts.

Key responsibilities

• Support the execution and setup of media buying plans across TV, audio, and display, ensuring campaigns align with briefs and client goals.

• Prepare accurate, on-time reporting inputs and weekly/monthly/QBR updates.

• Support senior team members in client touchpoints by explaining performance, updates, and next steps in simple, business-friendly language.

• Execute approved campaign modifications (e.g., promo dates, budgets, pacing, frequency caps) and consult management when larger adjustments  are required.

• Apply Tinuiti playbooks, standard SOPs, checklists, and templates for buying, negotiation support, setup, QA, and delivery checks to meet our quality bars (frequency, viewability/IVT, brand safety).

• Maintain exceptionally high standards for brand safety/verification, frequency/overlap control, and compliance across all campaigns.

• Build skill set around audience selection, placement/inventory quality, creative rotations, and ad formats; actively seek and apply feedback to show continuous day-to-day improvement.

• Stay current on TV, video, audio, and display trends, as well as cross-channel connections (Search, Social, Commerce, Creative) through partner meetings and independent research; share learnings to inform recommendations.

• Promptly escalate any campaign deviations, capture outcomes in standard readout formats, and share feedback through existing channels.

• Operate buying, execution, and research platforms (DSPs, ad servers, planning tools) using standard SOPs.

• Set up and rigorously QA line items, orders, tags, and pixels under the direction of Senior Buyers and leads.

• Assist in evaluating new partner offerings, basic proposals, and beta features; organize information effectively so the team can decide what to test, adopt, or deprioritize.

• Monitor daily/weekly campaign performance, delivery metrics (reach / frequency), and pacing. Flag anomalies, under-delivery, or issues (e.g., viewability/IVT) alongside possible next steps to Senior Buyers and Strategists.

• Pull and QA data to build accurate recurring reports and analyses, translating metrics into clear, actionable internal updates.

• Run A/B tests with clear hypotheses and concise readouts.

• Love Growth: Propose and test data-backed optimizations (e.g., creative rotations, audience refinements, placement tweaks), monitoring initial results closely before suggesting a wider rollout. Document actions and learnings to support process improvements.

• Hate Waste: Utilize strict checklists and QA processes to eliminate avoidable rework, catch errors before launch, prevent over/under-delivery, and minimize non-converting spend, non-viewable/IVT exposure, or audience overlap.

• Maintain a clear to-do list, meet tight deadlines, independently confirm when work is completed, and close the loop by noting both the fix and the outcome.

• Special Projects: Invest time in project-based work (e.g., updating rate cards, cleaning domain lists, refining QA templates) to optimize how the department functions with clients and partners.

Ways of working and values

• Greatness Attracts Greatness: Proactively seek feedback, continuously hone your media craft, and enthusiastically embrace new tools, AI, and ways of working.

• Clients Grow, We Grow: Focus deeply on outcomes and evidence, delivering clear, simple updates and explanations to your core team.

• Culture of Ownership: Move fast, cut waste, manage a precise task list, escalate risks early, and own your results end-to-end.

Professional & Technical Qualifications

• 2-3+ years in a media agency, publisher, or highly analytical environment (e.g., finance/consulting/analytics with strong data skills). 

• Must have direct exposure to media execution, hands-on builds within DSPs, platform analytics, trafficking/tagging/pixel basics, pacing, or optimizations in linear TV, OTT/CTV, digital audio, and/or display.

• Advanced proficiency in Excel/Google Sheets. Comfort reviewing campaign data to extract clear next steps. Basic testing literacy (awareness of A/B testing, simple lift concepts, and statistical significance) is required; SQL familiarity is a plus.

• Exceptional organizational skills, meticulous attention to detail, and reliable follow-through. Comfortable sending and tracking network orders and traffic instructions accurately under tight deadlines.

• Solid business writing and confident verbal communication skills; able to manage multiple tasks against tight deadlines.

• Education: Bachelor’s degree or equivalent experience.

Adjacent / Nice to have

• Exposure to identity/data clean rooms, attention metrics, or brand-lift readouts.

• Familiarity with Dynamic Creative Optimization (DCO) basics.

• Familiarity with custom marketing mix modeling (MMM), reporting, and optimization tools.

KPIs (directional; set as Rocks per client/Pod)

• Execution Quality: Achievement of excellent QA pass rates; flawless accuracy and timeliness regarding orders/trafficking, tagging, and reporting inputs.

• Performance & Growth Support: Meaningful contribution to qualified reach, new-household acquisition, and revenue/LTV; quality of pacing/issue detection and resolution; value of simple insights and suggested optimization tweaks.

• Quality & Control: Proven reduction in unmanaged frequency, non-converting spend, and audience overlap.

• Innovation & Product/AI Adoption: Successful execution and documentation of small, safe innovations (audience, inventory, format, creative); piloting and adoption of optimization features and Bliss Point-guided adjustments with proven incremental impact.

• Partner & Internal Feedback: High reliability, responsiveness, and seamless collaboration when working with Senior Buyers, TVAD leads, Pod members, and external vendors.

• Efficiency (Guardrail): Keeping buys strictly within agreed cost, quality, and brand-safety parameters while maintaining or improving CPx/CAC/ROAS and delivering against plan volume.

• Learning & Growth: Demonstrated skill development, thorough adoption of Tinuiti Way standards, and an evolving readiness to take on more complex, non-routine tasks.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.