Trends & Foresight Manager

Reposted 5 Days Ago
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Auburn Hills, MI
In-Office
Senior level
Automotive
The Role
The Trends & Foresight Manager anticipates market shifts by leveraging customer research to inform brand and product strategy through insights and frameworks.
Summary Generated by Built In
Job Summary & Responsibilities

We are seeking a strategic and culturally agile Foresight Manager to anticipate market shifts, consumer trends, and dynamics across markets. This role blends foresight expertise with deep customer research capabilities to generate actionable insights that inform long-term brand and product strategy.


Key Responsibilities include but not limited to:

  • Build partnership to foster multiple sources of trends and signals, interpret macro trends, signals, and societal shifts across generations, cultures, and social classes
  • Lead foresight frameworks and scenario planning to support strategic decision-making
  • Design and execute customer research programs using both quantitative (e.g., segmentation, surveys) and qualitative (e.g., ethnography, interviews) methodologies
  • Capture nuanced consumer behaviors and expectations across diverse markets and demographics, translate insights into strategic narratives and foresight reports for senior leadership
  • Collaborate with cross-functional teams (Brand, Product, Strategy, Design) to embed foresight into long term planning cycles, Design and Brands perspectives
  • Represent Stellantis in external foresight and research networks
  • Manage a customer community to foster agile surveys and dialogues
  • Lead STEEP and Trends review approach transversally
Preferred Qualifications

Basic Qualifications: 

  • Bachelor’s degree in Marketing, Business, Psychology, Sociology, or related field
  • 10 years of relevant experience 
  • Experience in the U.S. market 
  • Proven experience leading international foresight and customer research studies
  • Demonstrated credibility in managing global research programs, including stakeholder engagement and delivery across multiple regions
  • Ability to orchestrate cross-cultural and multidisciplinary teams
  • Skilled at navigating cultural, generational, and social nuances
  • Strong command of both quantitative and qualitative research methods
  • Excellent analytical and storytelling skills

Top Skills

Ethnography
Qualitative Research
Quantitative Research
Segmentation
Surveys
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The Company
HQ: Amsterdam
104,031 Employees

What We Do

Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.

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