From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.
We’re looking for a Trends Analyst to join our syndicated research team and work alongside our category experts, researching North and South American brands and creating case studies for clients across consumer markets such as food, beauty and household care. This role is suited to a generalist - a curious mind who is interested in a broad range of categories and can recognize themes emerging across the consumer landscape.
What You Will Be Doing:
This person is a skilled writer and data analyst who has a clear understanding of how society, culture, lifestyles and brand activity are developing, globally. The Trends Analyst is a voracious consumer of information who can take in Mintel’s suite of expert market research and pair it with outside resources to identify and report on new and exciting innovations in the Americas consumer marketplace.
- Researching market innovations: as a Trends Analyst covering the Americas, this role will be tasked with finding interesting examples of product and marketing innovation in North and South America, sourced from news articles, trade publications, academic journals and other secondary sources.
- Writing case studies: the primary job function will be writing thought-provoking case studies that highlight the implications of brand actions such as bringing new products to market, launching marketing and PR campaigns, or changing business strategies. These case studies require the Trends Analyst to use Mintel data, business understanding and a bold, forward-looking perspective to help readers recognize what is coming next in their category.
- Working with tech tools: using AI tools, translation software and content management systems, the Content Specialist will manage the production process from inception to publication.
- Collaborating with global analysts: this role will include partnering with Mintel subject-matter experts across the globe to ensure our content is compelling, useful and applicable to a range of categories, demographics and regions.
- Managing culture and language translation: to cover the Americas region, this Trends Analyst will need to understand the cultural nuances of North and South America and use translation tools to read and interpret market news from Spanish, Portuguese and English language outlets.
Who We Are Looking for:
- A Great Communicator: you have extremely polished English-language verbal and written communication skills, and can clearly communicate ideas to readers in a straightforward way. You have a keen ability to explain and promote analytical output to non-technicians.
- A Researcher: you have some experience within trends, insights, planning or marketing within an agency or on the client side. You have the ability to identify patterns in data, and understand what these patterns mean for consumers and brands.
- A Skilled Writer: you are able to observe brand and consumer activity from a wide range of categories to create compelling stories of how broader consumer trends are evolving. You can create content that excites and inspires audiences with the latest trend thinking.
- A Collaborator: you encourage and develop internal relationships. You seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients' experience.
- Detail-Oriented: you have excellent attention to detail and strong organizational skills. You are dedicated to quality, ensuring accuracy and efficiency in your work to elevate Mintel as a top consumer insights company.
- Naturally Curious: you are naturally curious and great at navigating internal and external data, asking second and third level questions to see the patterns behind data to craft expert analysis.
- Self-Directed: you take initiative to solve problems and uncover opportunities. You have a self-sufficient work ethic, are entrepreneurial in spirit, and are naturally self-motivated. You welcome the ability to work autonomously and bring new ideas to the table.
- Experience: You are required to have 1-3 years of experience in marketing, communication, data analysis and/or research with strong writing ability. Additionally, to have a working knowledge of business fundamentals to understand the implications of brand tactics.
- Copywriting experience would be an added plus.
What We Offer:
- A culture that supports true collaboration whilst embracing remote working.
- Flexible start time and end time.
- Blended (office/home) approach to work.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company.
- Generous annual leave and wider circle employee benefits.
- Additional one day off to celebrate your birthday.
- Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
- Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable).
- Mental health and wellbeing support via Modern Health App.
- Beautifully designed offices foster collaboration and fun.
Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.
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What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
