Transactions BD & Marketing Specialist

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Summary

The Transactions Business Development & Marketing Specialist, working in collaboration with and in support of the firm’s strategic initiatives, supports the business development and marketing efforts of the assigned practice group. This role works closely with BD managers, lawyers, and cross-functional colleagues to assist with initiatives that strengthen client outreach, showcase the group’s capabilities, and drive day-to-day marketing activity. The ideal candidate is detail-oriented, highly organized, and motivated to grow their career in a professional services environment. The Specialist plays a key role in supporting pitches and proposals, developing marketing collateral, tracking pipeline activity, and coordinating events. They contribute to the execution of broader BD and marketing initiatives while helping to foster a collaborative, client-focused team culture.
Location

This position is located in our Reston office and offers a hybrid work schedule.
 
Responsibilities

• Assist with the execution of marketing and BD initiatives in support of practice group goals.

• Assist with requesting and analyzing competitive intelligence in support of client-driven, market-driven or practice-driven initiatives.

• Support the preparation of client-facing materials, presentations, and marketing collateral.

• Collaborate with BD team members and lawyers to assist with pitches, proposals, and credentials.

• Analyze market trends, competitor activity, and client developments to support strategy development and benchmark progress.

• Update and maintain CRM records, track business development activity, and help pull reports or dashboards as needed.

• Supports and advises on directory and league table submissions and industry awards.

• Provide logistical support for client events, webinars, and sponsorships, including tracking RSVPs, preparing materials, and coordinating follow-up in collaboration with Events team.

• Assist with practice group and subgroup meeting logistics, agendas, and materials.

• Collaborate with other BD team members on cross-practice projects and initiatives.

• Coordinate with design, communications, and digital teams to ensure materials are on-brand and delivered on time.

• Maintain experience and matter tracking tools and assist with updates as needed.

• Help support onboarding activities for new lawyers from a BD and marketing perspective.

• Assist with budget tracking and administrative coordination for marketing expenses.

• Perform additional tasks as requested.

Desired Skills   

The ideal candidate has previous experience in a marketing, communications, or business development role within a professional services or law firm setting. They are highly organized, detail-focused, and able to manage multiple tasks simultaneously while meeting deadlines in a fast-paced environment. Strong communication skills, both written and verbal, are essential, as is the ability to collaborate effectively with team members and attorneys. Candidates should have proficiency in Microsoft Word, Excel, and PowerPoint, and comfort using digital tools and CRM systems. A positive, team-oriented attitude, professional demeanor, and eagerness to learn are critical to success in this role.
 

Minimum Education            

• Bachelor’s Degree in Marketing, Communications, Business or related field.
   

Minimum Years of Experience  

• 3 years’ experience in marketing and/or business development in a professional services environment.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

• Provide timely, accurate, and quality work product.

• Successfully meet deadlines, expectations, and perform work duties as required.

• Foster positive work relationships.

• Comply with all firm policies and practices.

• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

• Ability to work under pressure and manage competing demands in a fast-paced environment.

• Perform all other duties, tasks or projects as assigned.
   

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.    

Work Environment    

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future. 
Disclaimer    

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment. 
 

Application Process     

Applicants must apply directly online instead of sending application materials via email. 
 

Accommodation    

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact [email protected]. 
 

Agency applications will not be considered.     
 

No immigration sponsorship is available for this position.    
 

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.