Join our fast-paced sales team at WFXR/WWCW and help local and national brands connect with their audiences through the power of television and digital media. As a Transactional Sales Account Executive, you’ll manage and grow a book of business built around national agency relationships, while identifying new opportunities across Nexstar’s vast footprint. You’ll use your negotiation skills, data expertise, and creativity to develop multi-platform campaigns that drive results for our clients — and revenue for the station.
- Build and maintain strong relationships with national ad agencies and regional clients.
- Strategically grow your transactional book of business through smart pricing and exceptional account management.
- Prepare and deliver compelling sales presentations that highlight how TV and digital advertising drive real ROI.
- Collaborate with traffic, creative, and digital teams to develop and execute effective campaigns.
- Manage all aspects of your accounts, including order entry, scheduling, contracts, follow-up, and collections.
- Analyze ratings, trends, and performance using Nielsen and Comscore to inform strategy.
- Proactively prospect for new local business and develop multi-screen sponsorship opportunities.
- Consistently meet or exceed revenue goals through a combination of relationship management and new business development.
- Perform other duties as assigned.
- Bachelor’s degree in Marketing, Advertising, Communications, or related field (or equivalent experience).
- At least one year of sales experience — media or agency background preferred.
- Proven success meeting and exceeding sales goals.
- Strong understanding of the advertising landscape, including television and digital platforms.
- Experience negotiating with national ad agencies.
- Proficiency with Nielsen, Comscore, and Microsoft Office Suite.
- Excellent written and verbal communication skills, with the ability to craft and present persuasive proposals.
- A self-starter mindset with exceptional organizational skills.
- A valid driver’s license and clean driving record.
As part of Nexstar Media Group, the nation’s largest local broadcaster, WFXR/WWCW offers the resources of a national network with the heart of a local station. You’ll work alongside a supportive team that values creativity, initiative, and collaboration — and you’ll have the opportunity to grow your career in one of the most exciting industries around.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
