Training & Sales Support Strategist

Lamar Advertising is looking for a Training & Sales Support Strategist for our Transit & Airport division! The Training & Sales Support Strategist leads training and sales enablement strategy across the U.S. Transit, Canada Transit, and Airport divisions to drive revenue growth under the direction of the AVP. This position serves as the primary liaison to field sales teams, developing full-lifecycle learning programs and providing strategic oversight of the fulfillment team to deliver high-quality RFPs, sales collateral, and market research. This role upholds the commitment to optimizing support workflows, evaluating performance metrics, and continually adapting resources to meet evolving business needs.

Why Lamar?

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official YouTube channel.
• Check reviews and company updates on our Glassdoor page.
• Learn more about our Great Place to Work certification.

What you can expect from us:

• A Monday - Thursday 8a-5p, part-time work schedule 
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's Day and Juneteenth
• A comprehensive training program 
• Career advancement opportunities
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage 
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan
• 401k plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What we're looking for in you:

• Detail-oriented, outstanding communication and presentation skills with the ability to elicit collaboration across varying departments.
• Business skills. Must understand business operations to match training to the business needs and goals.
• Must be able to plan and adhere to budgets.
• Must possess a high level of interpersonal and communication skills.
• Project Management skills. Ability to multitask effectively and work in a fast-paced environment. 
• Ability to rank priorities and alter workflow to complete projects on short notice.
• Leadership skills. Must be able to organize, motivate, and work collaboratively with others. 
• Ability to work independently, exercise sound judgment, and maintain confidentiality
• Requires high-level executive communication and interaction skills
• Ability to approach complex problems with a creative mindset, consistently looking beyond conventional methods to develop unique, effective solutions.

Education and Experience:

Required:

• Bachelor’s degree in an applicable field: Marketing, Advertising, Mass Communication, or Business.
•  7+ years of related work experience.

Preferred:

• Above-mentioned experience, preferably in the outdoor advertising industry
• Experience in supervising.

A day in the life:

• Training & Development:
  • Lead the strategy, development, and execution of comprehensive training and development programs across U.S. Transit, Canada Transit, and Airport region, including:
  • Employee onboarding and offboarding programs
  • Customized welcome kits and onboarding experiences
  • Role-based learning paths
  • Individual, team, monthly, and division-wide training
  • AE School planning and execution
  • Leadership development initiatives
  • Sales process and product training
  • Ongoing education on industry trends, technology, and competitive insights
  • Training measurement, adoption, and continuous program improvement
• Sales Enablement & Support:
  • Provide strategic leadership over daily sales support operations by:
  • Overseeing the delivery of research, audience insights, mapping, ratings, case studies, proposals, and sales materials
  • Ensuring all content meets quality, branding, and deadline expectations
  • Managing Highspot content strategy and sales resource distribution
  • Continuously improving enablement processes, workflows, and support tools
  • Optimizing customer touchpoint programs and sales engagement resources
  • Serving as the primary point of contact for sales support needs across Transit and Airport divisions
• RFP & Proposal Excellence:
  • Provide leadership over the TAS fulfillment process to ensure:
  • Best-in-class RFP responses
  • Consistent quality, accuracy, and compelling storytelling
  • Timely completion of all proposal deliverables
  • Effective utilization of research, analytics, mapping, and supporting data
  • Continuous refinement of proposal standards and best practices
• Leadership & Performance Reporting:
  • Develop and deliver monthly executive reporting and KPI dashboards
  • Analyze training effectiveness, sales support utilization, RFP performance, and operational metrics
  • Provide actionable recommendations to leadership to improve productivity and revenue performance
  • Monitor emerging industry trends and recommend enhancements to training, enablement, and support strategies
• Cross-Functional Leadership:
  • Partner with Sales Leadership, Marketing, Business Development, Creative, Research, and Operations to align enablement initiatives with strategic priorities
  • Build scalable processes that improve efficiency and consistency across all divisions 
  • Champion a culture of continuous learning, collaboration, innovation, and operational excellence.

Physical Demands and Work Environment:

• The primary work environment is an office.
• The physical demands include: lifting less than 25%, seeing: reading, color distinction, acuity, depth perception, sitting greater than 50% of the time, and talking.
• The typical percentage of time spent traveling and spending nights away from home is less than 25%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally Protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

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