Training and Implementation Consultant (Sales)

Pinewood.AI is seeking automotive professionals with strong experience in sales, vehicle administration and vehicle operations to join our Training and Implementation Team. You will be responsible for implementing, configuring, and training dealership users on the Vehicle modules of our platform across the UK and internationally.

Your primary focus will be to configure the system to match dealership processes and then train and coach dealership teams on the Sales elements of our platform: lead capture, enquiry qualification, CRM, opportunity and pipeline management, quotations and orders, F&I, compliance, delivery and handover, and follow-up. You will also connect the dots with the vehicle side, ensuring processes such as creating vehicles, bringing them into stock, costing, invoicing, and registration are correctly set up and understood so the sales journey flows end to end.

We’re looking for someone with solid sales / vehicles admin / operations knowledge, strong communication skills, and the confidence to deliver both implementation and training that make a tangible difference to how dealerships run.

Key Responsibilities:

• Configure and implement the Pinewood.AI platform in new and existing dealerships, tailoring settings and parameters to match business processes.
• Deliver clear and engaging training sessions for sales teams, business managers, and vehicle administrators, etc, ensuring confidence in using the platform.
• Train users on the complete sales cycle, including lead management, CRM, opportunity pipeline, quotations and orders, F&I, compliance, delivery, handover, and follow-up.
• Guide dealerships on vehicle processes such as creating vehicles, stocking, costing, invoicing, and registration etc.
• Lead implementations from planning through to Go Live, ensuring smooth transitions from legacy systems.
• Provide onsite and remote consultancy to support adoption, optimisation, and continuous improvement.
• Collaborate with dealership stakeholders to understand requirements and ensure best-practice configuration.
• Proactively identify opportunities to improve implementation approaches and enhance the customer experience.
• Develop deep knowledge of platform functionality across sales, vehicles, and related integrations.
• Act as a trusted advisor, helping retailers increase efficiency and maximise profitability through our platform.

• Proven experience of vehicle administration, including stock creation, costing, invoicing, registration, and bonus posting.
• An understanding of working in dealership sales, with strong understanding of lead management, CRM tools, opportunity workflows, and closing processes.
• Hands on experience with a Dealer Management System (DMS), ideally Pinewood.AI.
• Experience in training or coaching others, with confidence delivering sessions and ensuring adoption.
• Strong communication and presentation skills, adaptable to different dealership teams and stakeholder levels.
• Excellent organisational and project management skills, able to manage multiple implementations at once.
• Analytical, methodical problem solver with attention to detail and process accuracy.
• Self motivated, collaborative, and willing to travel to dealerships as required.
• Strong understanding of dealership operations and how sales and vehicle administration processes fit into the wider business.
• Full, clean UK driving licence.

Desirable Experience:

• Experience as a sales consultant, business/sales manager, or similar dealership role.
• Direct experience with Pinewood or another automotive management platform.
• Knowledge of process improvement or involvement in system rollout projects.

You can expect full on-the-job training, a flexible work environment, and room to develop a long-term career with us.

• Competitive salary based on experience (£28,000 to £32,000 per annum)
• Company car
• Company car
• Commission scheme (£10,500. £42,500 OTE)
• Share scheme
• Hybrid working
• 25 days holiday plus all UK bank holidays
• 4x life assurance
• Enhanced family-friendly leave - 5 months' full pay for maternity or adoption, plus 2 weeks' fully paid paternity/adoption leave and an extra 2 weeks to use as paid annual leave within 24 months of birth or adoption
• Employee Assistance Programme (EAP) - free, confidential 24/7 support for you and your immediate family (including counselling, legal & financial advice, and wellbeing resources)
• Ongoing training & professional development
• Free onsite gym (Birmingham)
• Cycle to Work scheme - save up to 40% on bikes and accessories through salary sacrifice
• Eyecare vouchers - free eye test and contribution towards prescription glasses
• Regular social events
• Employee recognition and awards

Why Join Us?
This is a fantastic step for anyone looking to move beyond a dealership role into a position where your sales and vehicle expertise can support multiple retailers. You’ll have the chance to influence how businesses manage their sales pipeline and vehicle stock, while building your own skills and career with a fast-growing, innovative software company.

About Us

Our story began more than 20 years ago, but right from the start, it has been rooted in the specific needs of the automotive industry. As automotive professionals as well as technologists, we wanted to build practical technology solutions that were designed around how automotive businesses work, recognising what makes them different. Pinewood.AI is an unparalleled Automotive Intelligence Platform that enables automotive retail customers and OEMs to drive growth and profitability throughout every aspect of their business.

Pinewood’s cloud-based, secure end-to-end ecosystem unlocks the value of every customer. Our vision is to be the full-service technology partner that helps automotive retailers and OEMs run more efficiently and increase revenue by making better commercial and business decisions more easily.