Your Daily Adventures Will Include
- Event Strategy & Planning
- Develop and manage the global tradeshow and sponsorship calendar, ensuring alignment with business priorities, target personas, and goals.
- Evaluate and recommend event opportunities based on strategic fit, target audience, and ROI potential.
- Collaborate with cross-functional partners to define event objectives, success metrics, and messaging strategies.
- Partner with Sales and Marketing leadership to integrate tradeshow activity into broader campaign initiatives and regional plans.
- Support broader marketing events and campaigns beyond tradeshows, including customer summits, field events, SKO, and roadshows.
- Program Management & Execution
- Oversee all aspects of tradeshow participation, including booth design and production, shipping logistics, staffing, and on-site coordination.
- Manage sponsorship deliverables, ensuring all benefits are tracked, fulfilled, and optimized for maximum visibility and engagement.
- Coordinate with internal stakeholders and external vendors to ensure all logistics, assets, and messaging are delivered on time and within budget.
- Lead on-site setup, execution, and teardown for major events as needed, maintaining brand standards and operational excellence.
- Budgeting & Vendor Management
- Develop and manage event budgets, ensuring accurate forecasting, cost control, and reconciliation.
- Source and manage relationships with exhibit houses, event organizers, production vendors, and other partners.
- Negotiate contracts and manage procurement processes in partnership with the Finance and Legal teams.
- Performance Measurement & Reporting
- Partner with Event Operations and Marketing Operations to ensure seamless lead capture, routing, and attribution.
- Conduct post-event evaluations and present insights and recommendations to improve future programs.
- Maintain a culture of continuous improvement through data-driven analysis and feedback loops.
Our Vision of You
- 6+ years of experience managing tradeshows, sponsorships, or large-scale events within a B2B or SaaS organization.
- Proven experience managing large-scale events and sponsorships (domestic and international) that deliver measurable business outcomes.
- Strong organizational and project management skills, with a track record of delivering multiple programs simultaneously under tight deadlines.
- Deep understanding of lead capture, attribution, pipeline metrics, and event ROI modeling.
- Excellent cross-functional communicator who can influence stakeholders at all levels.
- Skilled in vendor negotiation, budgeting, and operational execution.
- Proficient in Salesforce, Asana, and event platforms such as Splash, Bizzabo, or Cvent.
- Comfortable analyzing data to measure success and drive decision-making.
- Willing to travel (up to 35%) to support on-site execution and vendor meetings.
Top Skills
What We Do
Outreach is the number one sales engagement platform. Using advanced machine learning and AI to automate and prioritize customer touchpoints, Outreach dramatically increases sales reps' effectiveness and ability to drive smarter, more insightful engagement with their customers. We're on a mission to make every customer-facing rep wildly productive.
Why Work With Us
We balance explosive growth with unwavering values. We believe in agility, but we don't compromise on high standards or delivering the best quality. Everyone truly wants to do the right thing. At Outreach, you are not only permitted to own your business, but expected to. If you're excited by ownership, you'll fit right in. You will never be bored.
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