Job Description :
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the function:
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role:
About the role:
Job Title: Activation TT
Location: Santiago de Chile
Contract Term: Full Time
Reports Into: Off Trade Manager Chile
Function: Commercial/Sales Team
Role Overview: The purpose of this role is to win priority Off Trade outlets every day by converting Off Trade strategy into visible, measurable execution with customers and distributors. The role ensures Diageo wins outlet experience through distribution, availability, price competitiveness and activation follow-through, premiumization and brilliant execution.
This role exists to make the Off Trade plan real at the point of influence: the outlet.
Role Responsibilities:
- Lead the development, implementation, and continuous improvement of Diageo's in-store execution standards, including the Perfect Store framework, Picture of Success (Photo of Success), and the basic sales call process for the Off-Trade channel.
- Design, coordinate, and execute sales activation projects aimed at improving execution quality, visibility, shopper engagement, and sales fundamentals across assigned channels and customers.
- Develop customer and outlet segmentation models to prioritize execution efforts, define differentiated activation strategies, and maximize resource allocation.
- Own the deployment and governance of key sales fundamentals, ensuring consistent execution of distribution, availability, visibility, pricing, shelving, secondary displays, and promotional standards across the market.
- Coordinate the planning, production, allocation, and distribution of POSM and activation materials, ensuring timely deployment and effective execution in line with commercial priorities.
- Monitor suggested retail price (SRP) compliance, execution KPIs, and activation performance, identifying gaps and driving corrective action plans with distributor sales teams.
- Partner closely with distributor sales leadership to build execution capabilities through coaching, training, field accompaniment, execution routines, and performance follow-up.
- Track execution quality through field audits, Perfect Store measurements, and other execution tools, translating insights into continuous improvement initiatives.
- Capture shopper, customer, and competitive insights to identify execution opportunities and recommend enhancements to activation strategies and execution standards.
- Collaborate cross-functionally with Sales, Trade Marketing, Commercial Planning, and Supply teams to ensure flawless execution of commercial initiatives at the point of sale.
Required Experience:
- 3-5 years of experience in Sales, Sales Activation, Trade Marketing, Field Sales, Sales Operations, or Commercial Execution within the FMCG, beverage, or consumer goods industry.
- Experience supporting the implementation of in-store activation plans, promotional campaigns, or commercial execution initiatives.
- Experience working with distributors and/or indirect sales models within the Off-Trade channel.
- Experience conducting field visits, monitoring execution standards, and identifying improvement opportunities at the point of sale.
- Experience coordinating with cross-functional teams to ensure the timely execution of commercial initiatives and activation projects.
- Experience tracking execution KPIs and supporting follow-up actions to improve field performance.
Required Qualifications:
- Bachelor's degree in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, or a related field.
- Basic understanding of Off-Trade commercial execution, retail operations, and distributor management.
- Knowledge of sales execution fundamentals, including distribution, visibility, availability, merchandising, pricing, and promotional execution.
- Strong organizational and planning skills, with the ability to coordinate multiple activities in a dynamic commercial environment.
- Analytical mindset with the ability to interpret execution data and identify opportunities for improvement.
- Strong interpersonal and communication skills, with the ability to build collaborative relationships and influence stakeholders without direct authority.
- Proactive, execution-oriented, and continuous improvement mindset.
- Proficiency in Microsoft Office (especially Excel and PowerPoint); familiarity with Power BI or sales execution tools is considered an advantage.
- Valid driver's license and willingness to travel frequently within the assigned territory.
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
SantiagoAdditional Locations :
Job Posting Start Date :
2026-07-09Skills Required
- 2-4 years experience in Sales, Field Sales, Sales Operations, Trade Marketing, or Commercial Execution within FMCG, beverage, or consumer goods
- Experience working with distributors and/or indirect sales models
- Experience visiting customers and executing commercial initiatives in liquor stores, convenience stores, supermarkets, or retail environments
- Experience coordinating with cross-functional teams to ensure timely implementation of commercial activities
- Experience monitoring execution standards and following up on promotional, distribution, and visibility initiatives
- Bachelor's degree in Business Administration, Commercial Engineering, Marketing, Industrial Engineering, or related field
- Understanding of Off-Trade commercial execution, retail operations, and distributor management
- Strong interpersonal and communication skills with ability to influence without direct authority
- Good organizational and planning skills; ability to manage multiple priorities
- Proactive, results-oriented, customer-focused mindset
- Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
- Familiarity with CRM or sales execution tools
- Valid driver's license and willingness to travel frequently (~70% time) within assigned territory
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
