Trade Planning Manager

Posted 3 Days Ago
Be an Early Applicant
Lakeville, MA, USA
In-Office
106K-145K Annually
Senior level
Food • Agriculture • Manufacturing
The Role
Partner with Sales, Finance, Marketing, RGM, and Analytics to drive trade strategy, optimize trade spend, and improve ROI. Lead forecasting, month-end close, slotting reviews, and post-promotion ROI analysis. Support JBP negotiation scenario planning, validate trade plans and P&L impacts, and improve trade management systems and reporting.
Summary Generated by Built In
Ocean Spray is hiring for a(n) Trade Planning Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. 

The Manager of Trade Planning plays a critical role in driving trade strategy and execution across the organization. This position partners closely with Sales, Finance, Demand Planning, Marketing, Revenue Growth Management (RGM), Advanced Analytics, and Technology teams to optimize trade spend, improve ROI, and ensure alignment with company objectives. The role requires strong analytical capabilities, financial acumen, and relationship-building skills to influence decisions and deliver results in a dynamic US Food & Beverage CPG environment. Strong preference for experience in both Retail & Foodservice.

A Day in the Life...

Key Responsibilities

  • Serve as the primary business partner for key accounts or channels, supporting annual planning, risk/opportunity assessment, and joint business plan development.

  • Identify and implement levers to improve trade efficiencies and incremental ROI across channels and customers.

  • Lead company-wide sales execution cadences, including forecasting, month-end close, slotting reviews, and quarterly business reviews.

  • Conduct account-level ROI and post-promotion analysis to inform future strategies.

  • Collaborate with Sales on JBP negotiation scenario planning and incremental opportunity processes.

  • Review and validate Sales trade plans, ensuring accuracy in cases, revenue, and trade spend.

  • Provide inputs for financial forecasts, accruals, and sales targets; validate P&L impacts and trade spend visibility.

  • Execute marketing and RGM strategies, incorporating consumption data and elasticity insights.

  • Drive continuous improvement of trade management systems and reporting tools; troubleshoot system issues and ensure master data compliance.

What We Are Looking For:

  • Deep understanding of trade strategies within US Food & Beverage CPG, including slotting, promotional planning, and retailer execution requirements.

  • Robust knowledge of the Foodservice (aka Away From Home) industry with experience working with GPO’s, distributors, national accounts, and local operators.

  • Develop , maintain, and support the execution of clear trade guidelines, ensuring full channel alignment and appropriate customer allowances.

  • Strong financial analytics skills with the ability to interpret P&Ls, validate accruals, and assess incremental opportunities.

  • Proficiency in syndicated and POS data (e.g., Circana) and ability to translate insights into actionable recommendations.

  • Skilled in negotiation, influence, and relationship management with cross-functional teams.

  • Advanced proficiency in MS Office (Excel, PowerPoint), Power BI, and trade management systems (e.g., Blacksmith).

  • Familiarity with SAP, Post Event Trade Tools, and master data compliance.

  • Excellent communication skills; capable of leading meetings and managing discussions with senior stakeholders.

  • Ability to embrace data-driven decision-making and provide objective recommendations.

Education:

Bachelor's or University Degree (Required)

Work Experience:

At least 5 Years of Experience

Annual Salary:

$105,800 - $145,420

The base salary range information above serves as a guideline of the position’s typical hiring range.  We value and appreciate what makes you unique and will consider a variety of factors when determining an offer.  These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations.  Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.

Benefits:

  • Complete insurance package on Day-1 that includes a plethora of health and wellness programs

    • Health, Dental, and Vision insurance

    • Health savings account

    • Flexible spending account

    • Life and accident insurance

    • Employee assistance program

    • Telehealth services

    • 1:1 health coaching

    • Supportive benefits for all the stages of your life

  • 401(k) with up to 6% Company matching; additional potential discretionary match at year-end

  • Short-Term Incentive/Performance bonuses

  • Flexible scheduling options

  • Vacation pay, up to three weeks of time (pro-rated for your first year of employment)

  • Holiday pay for 12 holidays

  • Career development and growth opportunities

  • Tuition/Education assistance programs

  • Access to LinkedIn Learning

  • Scholarship programs for children of employees

  • Parental leave

  • Bright Horizons Family Solutions – Back-up care, tutoring, etc.

  • Adoption assistance

  • Bereavement leave

  • Up to $300 fitness reimbursement

  • Up to $300 massage reimbursement

  • Employee appreciation events

  • Employee discounts

  • Charitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

  • Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
  • Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
  • Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
  • Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

For MA Applicants It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.

Skills Required

  • Bachelor's or University Degree
  • At least 5 years of relevant experience
  • Deep understanding of trade strategies within US Food & Beverage CPG (slotting, promotional planning, retailer execution)
  • Robust knowledge of the Foodservice industry including GPOs, distributors, national accounts, and local operators
  • Experience with Retail channel (strong preference)
  • Strong financial analytics skills; ability to interpret P&Ls, validate accruals, and assess incremental opportunities
  • Proficiency in syndicated and POS data analysis (e.g., Circana)
  • Advanced proficiency in MS Office (Excel, PowerPoint), Power BI, and trade management systems (e.g., Blacksmith)
  • Familiarity with SAP, Post Event Trade Tools, and master data compliance
  • Skilled in negotiation, influence, and cross-functional relationship management
  • Excellent communication skills; capable of leading meetings with senior stakeholders
  • Ability to use data-driven decision-making to provide objective recommendations
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The Company
2,000 Employees
Year Founded: 1930

What We Do

Ocean Spray is a vibrant agricultural cooperative of approximately 700 family farmers, established in 1930. Founded by three independent cranberry growers, the company is dedicated to promoting the cranberry as a superfruit. They focus on innovative product development and sustainable farming practices to connect farmers with families through their wide range of cranberry-based juices and food products.

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