At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
As the Trade Marketing Specialist, you'll work cross-functionally with sales, brand, global marketing, operations, and external partners to ensure brand consistency and retail excellence across all touchpoints.
This role will see you play a key part in planning and execution of trade marketing campaigns, incentive programs, and retail activations. With strong project management skills, you'll ensure flawless delivery of seasonal launches, events, and POS execution — from concept through to installation. You will also support budget tracking and campaign reporting, providing insights that help optimise future activity.
Responsibilities:
Oversee in-store displays, windows, and layouts across wholesale independant retailers and major accounts, ensuring campaigns land on time and on budget.
Lead end-to-end project management of trade marketing campaigns, including timelines, budgets, stakeholder communication, and execution
Develop and implement trade incentive programs to drive customer engagement and sales
Coordinate product launches, roadshows, and retail activations, ensuring high-impact execution across ANZ
Plan and deliver impactful retail and wholesale activations, manage trade shows and events, and create marketing collateral
Lead the integration of digital solutions and data-driven insights into trade marketing activity
Report on trade activation performance, providing insights and recommendations to optimise growth
Act as the key contact for partners, ensuring best-in-class execution
Manage POS materials, in-store displays, and merchandising solutions
Adapt global marketing toolkits for the local market, ensuring they align with regional needs and standards
Oversee permanent fixture rollouts and in-store elevations (windows, pop-ups) in partnership with creative agencies and vendors
Work closely with sales teams, retail partners, and global marketing colleagues to ensure brand consistency and maximise exposure
Monitor trends, analyse campaign performance, and bring fresh ideas to improve results year after year
Support budget tracking, forecasting, and purchase order processing
Qualifications and Attributes:
At least 5+ years of experience in trade marketing and/or brand marketing, specifically within Retail or FMCG
Bachelor's degree in marketing or related field
Proficiency with Adobe products, specifically Illustrator, Photoshop and XD as well as experience with modern graphic design tools (Indesign, Figma, Canva).
Strong project management and coordination skills — highly organised and deadline-driven.
Proven ability to develop and deliver creative briefs that translate into effective campaigns
Proven team player with an ability to develop quality cross-functional relationships
Ability to thrive in a dynamic, fast-paced environment under pressure
Superior critical thinking, analytical and problem-solving skills
Customer-first mindset with strong attention to detail.
Ability to build strong internal and external stakeholder relationships.
Proactive, collaborative, and solutions-focused attitude
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you have the opportunity to create something exceptional, build something sustainable and make a real impact. We are BUILT FOR THE WILD™.
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