The Trade Marketing Specialist is responsible for detail planning of Consumer Activation Plans (CAP), In-store executions and communications to maximize sales by driving instore visibilities and delivering Look Like #1. This includes POSM development and its management, Consumer activation planning, and communication in Trade show. These communications and activations are critical to drive visibility in-store by show Red Bull Branding by fully utilize Red Bull asset. It is also expected to equip sales members with the understanding Red Bull Branding and support implementation with right tools.
It is very important for this role to find a best way to maximize in-store visibility and sales by keeping branding and its premium personalities.
Job DescriptionDEVELOP CONSUMER ACTIVATION PLANS BY FULLY UTILIZING RED BULL ASSET
- Plan national and customized consumer activation plan (campaign) by fully utilizing Red Bull Assets to increase in-store visibilities and off-take sales during that period.
- Communicate frequently and smoothly with sales and marketing team for the best utilization of Red Bull Asset to maximize sales. This includes finding opportunities by connecting Red Bull Marketing Assets and Business Opportunities.
- The scope is national plan, customized plan, and regional plans.
DRIVE IN-STORE VISIBILITIES WITH THE BEST POSMs TO FIT JAPAN
- Develop POSMs to drive in-store visibilities for various plans by closely working with Marketing team, HQ TM team, and sales members with a balance of Global guidance and local needs.
- Equip Global POSM and Brand Guidance to develop the best POSMs.
MAXIMIZE AND OPTIMIZE POSM MANAGEMENT
- Optimize costs/operations/process with a holistic view of POSM supply chain and cycles by collaborating with Operation team and Finance team.
- Guide sales members to maximize POSM usage with the best forecast.
EQUIP SALES MEMBERS WITH PERFECT STORE CONCEPT
- Conduct perfect store training for field sales activators and Key account team
- Lead improvement of instore execution qualities and quantities by giving directions for the instore execution of various plans, providing feedback, and offering solutions behind deep understanding of branding, sales and retailers.
SHOWCASE RED BULL IN TRADE SHOW
- Maximize Trade show exposure with collaboration with sales teams.
Budget management
- Manage assigned budget and optimize it with timely and proactive actions.
EDUCATION AND QUALIFICATIONS
University Degree (business, marketing or similar).
EXPERIENCE
More than 3-5 years in FMCG sector with a Trade Marketing experience through retailors. Sales experience is highly preferred.
KNOWLEDGE AND SKILLS
- Leadership, taking proactive actions in assigned tasks.
- Deep understanding of markets, sales & customers, competitor activity, shopper behavior in FMCG context.
- Intermediate English skill in speaking, writing – at least be able to communicate with HQ/APAC members in English.
- MS Office (Word, Excel, Power Point) skill.
- Good presentation skills
- 給与：経験とスキルにより決定
- ボーナス：年1回（個人のパフォーマンスにより決定）
- 勤務地：〒106-0032 東京都港区六本木7-7-7 Tri-Seven Roppongi 12F
- 雇用形態：正社員
- 勤務体系：9:00～18:00（休憩1時間）※出社時はコアタイム：10:00～15:00のフレックスタイム
- 働き方：月40％まで在宅勤務可
- 時間外労働有無：有
- 試用期間：６ヶ月
福利厚生は以下の通り
- 退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出
- 総合福祉団体定期保険
- 医療保障保険
- 団体長期障害所得補償
- 有給休暇初年度20日入社後すぐに付与（年度の途中での入社の場合は、入社月により変動）
- ベネフィット・ワン
- 社員割引（レッドブル、アルファタウリのアパレル）
Top Skills
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
