Job Title:
Trade Marketing Specialist
Reporting to:
Marketing Director
Working with the Marketing Director, wider local and central marketing teams, you will be responsible for activating the Global and UK & Ireland marketing strategy. You’ll be the central point for activating centrally driven marketing activities and delivering them to the UK market in the responsible channel. You’ll make sure that the local UK market gets the appropriate coverage and that centrally driven campaigns are adapted to suit the needs of our teams and customers.
MAIN RESPONSIBILITIES:
- Work with Group Brand & Activation to apply and leverage Global Marketing Campaigns & initiatives as relevant to the channel/country – implementing, driving the success and reporting progress and activity back into Marketing Director & Group colleagues
- Execute NPI launches. Working with Group Brand & Activation and relevant Local Product Manager to implement launch strategy
- Feed into group brand & activation local requirements for initiatives and campaigns
- Adapt & translate centrally provided materials to execute group initiatives
- Create local price list and relevant documents
- Collect requirements for POS and customer specific materials
- Provide support to the local sales teams to meet company targets through local country and customer campaigns, promotions, initiatives
- Participate in customer reviews to collect understanding, insight & intelligence and feedback from periodical structured interviews and field visit with local sales.
- Management of customer data lists through SFDC system and external data sources
- Planning, management and execution of local events
- Engages and manages relationships with marketing agencies, print. PR & media relationships (outside of specialist non-res) where needed to be employed locally to deliver activation campaigns
General Experience / Knowledge base:
Degree level education in relevant field or holding professional marketing qualification CIM / IDM preferred
Previous Marketing experience in related or parallel industry
Experience of working in a large organisation with Group & Local Marketing structure
Specific Skills/Experience:
Strong understanding of the full marketing mix, platforms and channels
Project management skills
Budget Management
Strong problem solving and analytical skills
Evidence of creative flair
Behavioural Skills:
- Self-starter
- Good team player
- Cross-functional working
- Well organised
- Results focused
- Deadline driven
- Positive attitude with a passion for impactful marketing and driving strategies forward
- Perseverance and keen to succeed
- Influencing
Location
Hull or Armitage
Ability to have flexible working – 2 days WFH per wk
Think outside the box with us! #shapeandcreateSkills Required
- Degree level education in relevant field or professional marketing qualification CIM / IDM preferred
- Previous Marketing experience in related or parallel industry
- Experience of working in a large organisation with Group & Local Marketing structure
- Strong understanding of the full marketing mix, platforms and channels
- Project management skills
- Budget Management
- Strong problem solving and analytical skills
- Evidence of creative flair
What We Do
Opportunities for go-getters and goal-setters – become part of Villeroy & Boch! Ceramic is our strength. But the ability to perceive things differently is also part of our DNA. For this precise reason, we are looking for motivated colleagues to join our 8,000 employees in 125 countries. People who are eager to make things happen and rise to new challenges. And to work with us to shape Villeroy & Boch's successful future. Find out more about our extensive and varied vacancies offering excellent career and development prospects – in departments including Marketing & Sales, Online Marketing & E-commerce, HR, Finance, SCM, IT and Production. Take your first step on the career ladder with Villeroy & Boch Pupils: build solid foundations for your career with an apprenticeship or a dual study programme. Students: from work experience to student traineeships or dissertation – opportunities are available in many different departments. Graduates: as part of our junior programme, we support you all the way to your first management position. Professionals: we offer exciting opportunities for people at all stages of their careers, from entry-level positions to management roles. You will take on exciting tasks as well as responsibility at Villeroy & Boch from day one. Because we firmly believe that each and every one of our employees has his or her own very individual strengths. We will help to you fully explore this valuable potential, with tailored training and development programmes, a balance between career and family life, an attractive working environment with impressive architecture, modern offices and a friendly atmosphere. And, of course, by rewarding outstanding performance. Visit our careers website now to find out more about the company and our current vacancies. We look forward to hearing from you. Visit villeroyboch.com/career! Legal notice & privacy policy: https://www.villeroy-boch.de/social-media-datenschutz-impressum.html
