Trade-Marketing Specialist

What Category Management contributes to Cardinal Health

Category management is responsible for cross functional collaboration that helps to deliver sales, profitability and inventory productivity goals by capitalizing on retail marketplace and shopper trends in designated categories. Manages and optimizes supplier relationships and product portfolio to drive financial results, increase market share and exceed customer expectations.

Responsibilities:

• Assist in the development and execution of digital marketing campaigns (email marketing and social media) to increase brand visibility, and engagement in tradeshows
• Help track and optimize product listings, monitor category performance, competitive analysis, and assist in developing strategies to increase category sales and profitability.
• Support the planning and execution of trade marketing programs, including in-store promotions and point-of-sale materials (POP, displays, etc.), and retailer partnerships to enhance product visibility and drive sales in both digital marketing environments and trade marketing spaces.
• Assist in creating content for digital platforms such as social media, websites, and email campaigns. Ensure that content is SEO-friendly and aligns with brand messaging and strategy.
• Support the tracking and analysis of key performance metrics from digital campaigns, category performance, and trade marketing efforts.
• Help generate reports and provide insights to optimize future marketing activities.
• Collaborate with cross-functional teams, including sales, manufacturers, and corporate product teams, to ensure smooth execution of marketing campaigns and category management initiatives.
• Assist marketing department in marketing efforts and communications management with other business units.
• Help maintain relationships with retail & supplier partners and ensure alignment on marketing initiatives, product placements, and trade marketing activities.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience performing related tasks.
• Basic proficiency in digital marketing tools such as Marketing Cloud, Adobe Experience, Adobe Analytics, Canvas, Final Cut or similar platforms.
• Familiarity with trade marketing strategies, including in-store promotions and retail partnerships.
• Strong communication and writing skills, with the ability to produce high-quality content for various digital channels.
• Strong attention to detail, organization, and time-management skills.
• Microsoft Office Knowledge is required. Intermediate knowledge of Microsoft Excel (pivot table and v-lookup’s) is required.
• Fully Bilingual in Spanish and English oral and written is required.
• Familiarity with social media advertising tools (Facebook Ads, Google Ads, etc.).
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.).

What is expected of you and others at this level

• Applies basic concepts, principles, and technical capabilities to perform routine tasks
• Works on projects of limited scope and complexity
• Follows established procedures to resolve readily identifiable technical problems
• Works under direct supervision and receives detailed instructions
• Develops competence by performing structured work assignments

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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