Trade Marketing Specialist

We're committed to bringing passion and customer focus to the business.

Key Responsibilities

1. Core Trade Marketing & Channel Management

• Strategy & Promotion Planning: Design and execute tailored trade promotion programs for each channel:

  • Wholesale: Develop volume-driven promotions and loyalty programs to drive repeat purchases.

  • Fresh Market: Plan in-market activities and create relevant POSM to capture shopper attention and support vendors.

  • Cash Van: Collaborate with the sales team to create promotions that increase drop size and purchase frequency for restaurant customers.

• Field Execution & Visibility: Conduct regular market visits to monitor promotion execution, ensure brand visibility, and gather insights on competitor activities. Oversee the production and deployment of channel-appropriate POSM (e.g., water-resistant banners for fresh markets, decals for cash vans).

• Cross-functional Collaboration: Work closely with the Sales team (Wholesale and Cash Van) to communicate plans, provide sales tools, and gather frontline feedback. Liaise with Supply Chain to align promotions with inventory levels, minimizing wastage of fresh products.

• Budget Management: Manage the assigned trade marketing budget for traditional channels, ensuring all activities deliver a strong return on investment (ROI).

2. Data Analysis & AI Integration

• AI for Productivity & Content Creation: Utilize Generative AI tools for rapid content creation, such as drafting promotion announcements, creating sales talk tracks, or brainstorming ideas for POSM.

• Data-Driven Decision Making: Analyze sales data from various sources (e.g., Cash Van routes, Wholesaler sell-out) to identify trends, opportunities, and performance gaps. Use insights to refine promotion strategies and improve channel effectiveness.

• Demand & Wastage Analysis: Apply basic analytical models or work with data teams to analyze demand patterns, helping to provide recommendations for more accurate stock levels on Cash Vans and reducing product expiration issues.

Qualifications & Requirements

EducationBachelor's or Master's degree in Marketing, Business Administration, or a related field.

Experience* Minimum 5–7 years of experience in Trade Marketing, Channel Marketing, or Sales.

• Direct experience with Traditional Trade (Wholesale/Fresh Markets) or Cash Van/HORECA channels is mandatory.

• Experience in the FMCG Food industry, especially with short shelf-life products, is highly advantageous. |
  | Technical Skills | * Advanced Excel skills are essential (e.g., PivotTables, VLOOKUP, Formulas).

• AI Literacy: Demonstrable ability to use Generative AI tools (e.g., ChatGPT, Gemini, Claude) for practical work applications (e.g., content, analysis, planning). This is a key requirement.

• Data Analysis: Ability to interpret sales reports and basic dashboards. Familiarity with data visualization tools (e.g., Power BI) is a plus.

• | Competencies | * Hands-on & Field-Oriented: A strong willingness to conduct frequent market visits and engage directly with traders and sales teams.

• Analytical Mindset: Excellent problem-solving skills with high attention to detail.

• Strong Collaboration & Communication: Ability to work effectively with cross-functional teams, especially Sales.

• Adaptability & Resilience: Thrives in a fast-paced environment and can manage multiple priorities under pressure.

• Other: Must have a valid driver's license. |